SEGA on Sonic – Sonic Boom TV series seems to be over, focusing on “high quality content”, more
Posted on 4 years ago by Brian(@NE_Brian) in General Nintendo, News | 0 comments
Ivo Gerscovich, chief brand officer for Sonic Studio at SEGA of America, recently held a Reddit AMA. Gerscovich addressed several questions from fans regarding the IP’s future and more.
One important note concerns the status of Sonic Boom. The days of the Wii U and 3DS games are long gone, though a show had been airing through the end of 2017. With a lack of news over the past couple of years, it’s unsurprising that the show appears to be over. Gerscovich said “there are no plans for a new Sonic Boom specific TV series or game.” Some fans believe that the comment leaves the door open to more episodes in the future, but executive producer Bill Freiberger has been putting out tweets indicating that the show is finished.
Elsewhere in the AMA, Gerscovich was asked about the future of the Sonic brand. Gerscovich said SEGA will be focusing on “respecting the past while looking to evolve the brand and its characters and storylines for the future across all content, products, and platforms.” He also stressed the importance of releasing “high quality content”.
Here’s a full roundup of the important bits from the AMA:
More: Ivo Gerscovich, SEGA, Sonic the Hedgehog
SEGA: “huge emphasis on quality” with Sonic, wants him to be “an entertainment icon”
Posted on 8 years ago by Brian(@NE_Brian) in General Nintendo, News | 20 Comments
Over the past year, SEGA has often spoken about wanting to ensure that the series returns to quality. This is something that Sonic Team head Takashi Iizuka and Sonic chief brand officer Ivo Gerscovich reiterated in the latest issue of MCV.
First, Iizuka said: “We want to release good titles to all the players, and that is the challenge for us moving forward – making sure our games are great.”
Gerscovich spoke about the Sonic franchise as well, offering the following comments:
“SEGA is really – as of this last year – putting a huge emphasis on quality. One of the things about Sonic Boom: Fire & Ice is that we held the title for a year, which is not something SEGA has traditionally done, but this focus on quality is really about trying to take Sonic back to where it used to be.”
“We are really focused on turning Sonic into an entertainment icon, not just a games icon. We want to go across all platforms and elevate his status even further, which explains why we are doing so much.”
Gerscovich also said that there are a “lot of new announcements” to come for Sonic.
