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Jimmy Pitaro

Disney Interactive has high expectations of Disney Infinity going forward. President Jimmy Pitaro recently told Reuters, “We will be a billion-dollar franchise.” The next entry in the franchise, Disney Infinity 2.0, launches in September.


Disney Infinity continues to sell quite well. In the US last month, the game sold another 550,000 units.

A total of 3 million starter packs have now been sold.

Jimmy Pitaro, president of Disney Interactive, told The New York Times, “We believe we’ve set the stage for Infinity to be an enduring video game platform.”