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Lee Kirton

In the UK last night, Bandai Namco used some of the most powerful projectors in the world to promote Pac-Man and the Ghostly Adventures.

Those who were driving along the M4 on Monday may have noticed that Pac-Man was standing 80 feet tall and plastered across the iconic SEGA building in Chiswick, West London. Sonic the Hedgehog was featured in conjunction with the promo to celebrate Ghostly Adventures’ launch.

But just a few minutes after the projection began, Bandai Namco says the plug was pulled “when security guards were alerted by local authorities as this was a stunt clearly designed to shock, delight and decorate Sega’s impressive building that graces West London.”

PR and marketing director for Bandai Namco Games UK Lee Kirton commented:

“We wanted to be cheeky, create some fun, but obviously do it quietly. Something that’s hard to do in the game’s industry, but slightly easier at midnight. We hope Sega aren’t offended, more delighted.”

An interesting – if not strange – series of events.

Pac-Man and the Ghostly Adventures launches in the UK on March 7.

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