Warner Bros. trying not to cannibalize its LEGO games between Dimensions and new titles
Warner Bros. Interactive Entertainment has to be careful with its LEGO games. Not only does the publisher support the on-going LEGO Dimensions with new packs, but it also brings out entirely new games from time to time, such as LEGO Jurassic Park and LEGO Star Wars: The Force Awakens.
Having LEGO Dimensions alongside new titles entirely can obviously can create a bit of a difficult situation. Doug Heder, producer at Warner Bros. Interactive Entertainment, recently spoke with Polygon how the company needs to avoid cannibalizing sales of its own games.
Heder noted:
“We’re learning as we go, too. Looking back, would it have made sense to do a Ghostbusters stand-alone game? But now [with the new Ghostbusters movie] we did the level pack, which made sense for us so we could focus on just the new film.”
“We are trying to be very smart about what we’re offering and how we’re offering it. We don’t want to cannibalize our own product. If you get the story pack for the new Ghostbusters experience, we want to make sure it’s fun, entertaining and a good value for what you’re spending. We don’t want to then turn around and compete against that with a game.”
“I don’t think there is [an easy answer] for how to handle this. Jurassic World was a big new movie release, but it also had years of movies behind it. It was a big opportunity to go deep and offer all four of those in one game. That’s sort of the model we introduced in the first Star Wars Lego game. Look at the scope of what a Lego stand-alone is. There needs to be enough content to merit the stand-alone game. With a single new movie coming out, it makes a lot of sense to do the story pack.”
Thanks to Jake for the tip.
