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General Nintendo

Scott Moffitt to Drive Continued Growth for Nintendo Hardware and Software Brands

REDMOND, Wash., May 9, 2011 – Nintendo of America is pleased to announce the hiring of a new executive vice president of Sales & Marketing. Effective May 9, Scott Moffitt will assume responsibility for sales and marketing activities for Nintendo throughout North America. Moffitt will work from Nintendo’s office in Redwood City, Calif., and report to Nintendo of America President Reggie Fils-Aime.

Moffitt comes to Nintendo from Henkel Consumer Goods, where he oversaw North American operations for leading personal-care brands such as Dial, Right Guard, Tone and Pure & Natural. During his five years as senior vice president and general manager for the Personal Care division, he orchestrated an overhaul of the flagship Dial and Right Guard brands.


The “house tune” from The Legend of Zelda: Ocarina of Time is rather catchy, and it will definitely get stuck in your head after listening to it after awhile. What happens when you combine the melody with Portal 2 cutscenes? You get the video above, that’s what! Just be warned that it contains spoilers, so watch it at your own risk…


If you are a member of Club Nintendo, you’ll need to follow a simple process to keep your membership active due to some changes here at the official Nintendo of Europe website.

Club Nintendo and the Nintendo website are now governed by a new set of Terms and Conditions and Privacy Policy, which you will need to accept before May 31st 2011 if you want to continue enjoying your Club Nintendo membership and its related benefits. If you are a Club Nintendo member aged under 16, you’ll have to have the new Terms and Conditions and Privacy Policy accepted on your behalf by an adult.


Shigeru Miyamoto on the sales of the 3DS…

“We’ve had a very good start with the 3DS, but it’s not completely widespread yet. One of our pet peeves is how do you convey the message? Because one has to play the 3DS to experience the 3D. I guess it depends on you guys!”

Miyamoto on games for the 3DS…

“We spent a lot of time developing 3DS, whether its games or other software. But from now we will be focussing more on gaming, we want to release lots of games this year.”

Miyamoto on Ocarina of Time 3D…

“After 13 years, there will be the children of today who haven’t experienced Ocarina of Time, it’s brand new for them. But for fans of the original, it’s a very faithful adaption.”


I can’t believe how hyped I am for this. Last year, Konami hosted one of the most legendary E3 conferences in history. There were no mind-blowing announcements, but the speakers at the event make the conference incredibly entertaining. Here’s hoping that this year’s “Pre-E3 Show” is just as enjoyable!

EL SEGUNDO, Calif. – May 4, 2011 – Konami Digital Entertainment, Inc. today announced the company’s first-annual global Pre-E3 Show 2011. For the first time in company history, KONAMI will invigorate fans and gaming enthusiasts by releasing company news, game trailers and exclusive interviews via an internationally coordinated online screening event. To further promote its official debut on June 2, 2011, KONAMI will also be hosting live viewing events for the Pre-E3 Show 2011 which will be held in a number of cities across the globe including Los Angeles, San Francisco, Toronto, São Paulo, Mexico City and more to be announced.

“The annual E3 show is the world’s marquee video game conference and trade show event that draws a critical mass of gaming enthusiasts from all over the globe,” said Shinji Hirano, President of Konami Digital Entertainment, Inc. “This year, we want to build buzz ahead of E3 by hosting our own Pre-E3 show that will tie the viewing party attendees from each city with online viewers through Flickr, Twitter and Facebook.”


A survey published by the BBC in the past few days has revealed some startling (eh?) information regarding children living in the U.K., saying that, of 1,500 kids between the ages of six and fifteen, 22% had never run a distance of 400 metres, 10% couldn’t ride a bike and 15% couldn’t swim. The punch line of all of this? 77% of these kids have a gaming console at home, and 68% of them own a mobile phone.

I guess this just goes to show that kids in the U.K. are behind in fitness compared to other countries like America!


Oh wait…

Via CVG


Nintendo is beginning to send out invitations for their E3 2011 press conference, and the notice confirms that the event will kick off at 9 AM PDT on June 7. Like last year, the conference will be held at the Nokia Theater. Expect Reggie Fils-Aime to take the stage, as well as Satoru Iwata and possibly Shigeru Miyamoto. Start counting the days… we’re officially five weeks away from the unveiling of Project Cafe.


Nintendo has taken a fairly big step forward by implementing a one-code friend system for the 3DS. But there’s no question that the company still has much work to do when it comes to online functionality with their systems. Satoru Iwata discussed that issue at a financial results briefing last week, and addressed the topic of developing products internally.

The policy “Jimae-shugi” (doing things by one’s bootstraps) you mentioned has two aspects: it is a great honor to succeed in a business by making the best use of our own unique strengths, but on the other hand, it is a shame to fall behind the times clinging to it. I believe that it is the key to Nintendo, which develops both hardware and software in-house, to create new experiences which have been neither enjoyed nor requested by consumers, and let them say, “This is the very thing I have been wanting to play” once they have actually tried it. The more we depend on outside resources for this point, the more strength Nintendo will lose. It is vital for Nintendo to reinforce this point and cultivate developers inside the company. I hope that Nintendo is continuously considered as a company which is particularly good at such a thing, and I will make efforts for this.


Satoru Iwata’s GDC speech gained quite a bit of attention, though not for the right reasons. His words were misinterpreted and taken out of context, but his presentation set off mobile developers. At a financial results briefing last week, Iwata was finally given a chance to defend himself. You can check out his response below.

First of all, regarding my presentation at GDC, we have posted my entire keynote speech on our websites, but I am very disappointed with one thing.

Many reports said that I talked about a conflict between the quantity and the quality of video games, which made me think that reporters should have at least written an article after reading through the full text of the presentation since we have posted the Japanese translations of the entire keynote speech. I have never mentioned the conflict between quantity and quality at all. Some articles based on this misperception even said, “Nintendo hard hit by video games for smartphones and social games, and criticized them as low quality” but, again, I have never said such a thing at all. The only message that I had hoped to convey at GDC was, since my keynote speech was dedicated to the game developers, that, without carefully trying to preserve the value of the games we develop, the digital distribution revolution could very easily depreciate their value, which might make all of us have a hard time.


This information comes from Nintendo’s financial results briefing, which took place last week…

“Regarding the format you referred to as ‘tablet’ which has a certain big screen and allows users to directly touch it, when we look at it from the viewpoint of ‘developing software which uses a touch screen,’ I think it is an interesting device if it creates an experience that is in line with the trend created by Nintendo DS. On the other hand, we have never abandoned the + Control Pad and buttons for our game systems because we think these functions are advantageous when creating highly reactive games. In this meaning, I do not think Nintendo hardware will take on any of the current tablet forms as they are without buttons, to make our game devices. However, this is only when we consider tablets as game devices and, for other purposes, I think tablets are very interesting, and they are a form of hardware that will continue to grow.” – Satoru Iwata

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