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General Nintendo

Cammie Dunaway, Nintendo executive vice president of sales and marketing, not only confirmed today that the system is still on track to release before the end of the holiday, but it will also be similar to Japan’s setup. There will be mostly physical prizes up for grabs and will feature both Japanese and North American related items.

“It’s weighted more toward physical goods. …When you purchase a Nintendo product, you go on and you say that you’ve purchased a Nintendo product, you get points for that. You also get points for filling out surveys to talk about your experience with the product. You actually get points before you purchase, if you indicate an interest in purchasing… So it really helps us to gauge marketplace demand. As you collect points — these are actually gold coins — you’re able to trade them in for real merchandise.”


12/11/08 – Future Publishing Australia have today announced a new agreement with Nintendo Australia to launch Official Nintendo Magazine – Australia and New Zealand.

Official Nintendo Magazine – Australia and New Zealand builds upon the existing relationship between the two companies, a partnership which currently extends to both the US and the UK, where Future publishes the official titles in both strategically important markets.


It’s not every day that one hears a young boy takes a family car, drives off to visit his grandmother, and eventually explains that video games taught him how to do such an act. However, that is exactly what one child did. Following reports of an unmanned car, a police officer found the 9-year-old in a store parking lot. The boy said, “It’s my first time driving, but I learned from watching dad and playing at the video arcade.”

The boy was able to drive the car “by sitting at the front of the seat and clinging to wheel.” The parents were warned to watch over their car more carefully in the future.


Nintendo News

Experience Nintendo at a Mall Near You

Nintendo’s nationwide mall invasion continues in full force. Already thousands of people across the country have seen and experienced the wide variety of Wii™ games available for the holidays. And later this month, Nintendo will give weary mall shoppers a break with massages, a relaxing atmosphere and fun Nintendo DS™ games.

Since Oct. 31, malls nationwide have included a nine-screen Wii presence featuring game demos and interactive game play. The Wii area helps people get the scoop on all the cool Wii games for the holidays and beyond, including Wii Music™, Wii Sports™, Mario Kart™ Wii, Mario™ Super Sluggers, Wario Land™: Shake It! and Super Smash Bros.™ Brawl. The Wii experience will be available through Dec. 29 at the following malls:


A new mod allows Link to replace Leon as the controlling character in Resident Evil 4. Pretty neat, huh?


A few months ago, it was announced that Ubisoft would be handling a Heroes game, based on the popular TV show. Well, that deal seems to have dissolved as of now as Ubisoft confirmed that they will no longer be in charge of creating the game.

“The rights to the ‘Heroes’ video game have reverted back to NBC Universal. Ubisoft will no longer produce a video game based on the TV series.” – Ubisoft PR director Jaime Cottini

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There has been a huge shift in consumer attitude towards the entertainment market says Verdict Research in its latest reports – UK Music & Video 2008and UK Video Games & Consoles Retailing 2008. In the 12 months to the end of 2008 Verdict predicts that the buoyant video games market will have grown by a massive GBP1.37bn – at a time when the combined music & video sectors have stagnated, with growth of just GBP0.03bn between them. This will see the video game retail market overtake music & video, to become the largest entertainment sector in the UK.

Despite the digital revolution, times are torrid for music & video retailers
Though the music and video sector has enjoyed a boost from the rapidly growing digital download market, general trading conditions remain challenging. Music is suffering from piracy, a continual onslaught of price deflation, intensifying competition and the ongoing decline of physical format CD’s. While the DVD market has shown robust volume growth, value growth is impaired by falling prices and heavy discounting. With the high street consolidating and online becoming increasingly fragmented, competition is intensifying at a time when overall growth in the market is grinding to a halt, at just 0.8% over the last 5 years.


Brandon Crisp, a young boy, had been missing up until today when he was found dead. Brandon ran away from his home after his parents took away his Xbox 360. His parents took possession of the console after they decided Brandon had become addicted to Call of Duty 4. Initially, Brandon’s parents believed that the boy’s disappearance was somehow related to his addiction to video games. It was only after investigators analyzed Brandon’s Xbox 360 analyzed that the link between video games and his disappearance were no longer tied together.

“It’s still being analyzed a little further, but at this point we have no reason to believe there is any connection to date between the Xbox and his disappearance,” Sgt. Goodbrand

Dr. David Walsh of the National Institute on Media and the Family commented on the situation and strongly states that video game companies do not want to address video game addiction.

“I don’t think want to touch addiction with a 10-foot pole. It raises all sorts of liability issues for them. And my interpretation is that their strategy is to ignore it and hope it will go away. If you talk to front-line counsellors in places like universities they’ll tell you that this is a huge issue. The way people are viewing this is changing quickly.”


“This is my personal thinking, but when the model’s price-tag drops over time, manufacturers are telling consumers it’s better to wait, and I’ve always thought that was a mistake.” – Satoru Iwata

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