Half of Sonic’s lifetime sales have been in the US, 35% in Europe
Peter Warman, CEO of video game research firm Newzoo, shared an overview of Sonic’s lifetime sales in different territories with Fortune.
The Blue Blur is most popular in the United States, which is where about half of the total sales have originated from. Europe makes up another 35 percent, with the remaining 15 percent of sales stemming from other countries like Japan.
As stated by Warman:
“About half of Sonic’s lifetime sales have been in the U.S., approximately 35% in Europe and only 15% originate from the rest of the world, including Japan,” said Warman. “It is quite unique that a character developed in Japan gains more popularity outside its country of birth. Although the franchise has been even more popular in the past, it still ranks No. 20 in the Western world when it comes to franchises played in the last six months.”
