Nintendo UK – focusing efforts on Super Mario Maker, toys-to-life talk, “bright future” for 3DS

The latest issue of MCV features a few comments from Nintendo UK head of consumer marketing James Honeywell. Honeywell commented on how the company is focusing its efforts on Super Mario Maker, shared some words about toys-to-life and its home on Wii U, and the 3DS’ “bright future.”

Here’s a roundup of Honeywell’s different remarks:

“We are focusing a lot of our efforts on Super Mario Maker. It seems fitting that for Mario’s 30th anniversary we have a new Mario title that breaks the rules and offers infinite possibilities. Beyond this launch on September 11th, we’ll also be promoting the other new titles but also games like Splatoon and Mario Kart 8, which both continue to perform well.”

“Activision really invented the toys-to-life category so it’s really exciting that Donkey Kong and Bowser can take on their new starring roles. We hope that by working together on this we can offer another unique game experience to Wii U and bring a new audience to Amiibo. We are also fortunate that Wii U is home to Disney’s Infinity 3.0 and LEGO Dimensions, too. It’s set to be a really exciting Christmas for us all.

“Nintendo 3DS continues to be really important to us and hopefully this came across with all the great announements. With the recent launch of New Nintendo 3DS, we’ve seen sales overtake last year, and with great games like Animal Crossing: Happy Home Designer, The Legend of Zelda: Tri-Force Heroes and Chibi-Robo! all coming in time for Christmas, it’s going to continue to be strong. We also have a lot of great new titles coming in 2016, so Nintendo 3DS has a bright future.”