Nintendo UK on the #3DSAdventures campaign
Posted on 8 years ago by Brian(@NE_Brian) in 3DS, News | 3 Comments
Nintendo UK has kicked off a new marketing campaign that focuses on adventure games for 3DS. Hyrule Warriors Legends, Bravely Second, and Fire Emblem Fates are just some of the titles that are featured.
Chandra Nair, marketing manager of Nintendo UK, spoke with MCV this week about the initiviate. He says it’ll be a “stellar year for RPG adventure fans” on the 3DS. And as far as the system in general, Nair believes “RPG adventure fans will look back on Nintendo 3DS as having one of the best line-ups of all time.”
Nair’s words in full:
“It might be late in the Nintendo 3DS’ life cycle, but 2016 looks like it’ll be another stellar year for RPG adventure fans with an unparalleled and exclusive line-up spanning from January through to December. I think in years to come RPG adventure fans will look back on Nintendo 3DS as having one of the best line-ups of all time. And we’re celebrating it right now.”
More: Chandra Nair, interview
Nintendo UK – Wii U has a “compelling line-up of games”, talk about delays and holiday lineup
Posted on 9 years ago by Brian(@NE_Brian) in News, Wii U | 23 Comments
In the latest issue of MCV, the publication features an interview with Nintendo UK marketing manager Chandra Nair.
Nair first talked about the Wii U by noting how it’s “a fantastic proposition for both families and gamers”. He also pointed out the system’s “compelling line-up of games” and growing list of “must-have titles”.
Nair said:
“Mario Kart 8 continues to be popular week-in, week-out, even after all this time. And Splatoon is still a relatively new title and something that kids have been pestering their parents for, so we anticipate that bringing these two fantastic games together in one value bundle should be a popular move.”
More: Chandra Nair, interview, top, UK
Splatoon’s UK marketing campaign on the same level as Mario Kart 8
Posted on 9 years ago by Brian(@NE_Brian) in News, Wii U | 10 Comments
Nintendo has a rather substantial marketing campaign lined for Splatoon in the UK. Marketing manager Chandra Nair, speaking with MCV, mentioned that it will be on the same level as Mario Kart 8.
According to Nair:
We have a substantial campaign planned for Splatoon. To give you an idea of the scale, we’re matching Mario Kart 8 – that’s the potential we think Splatoon has. We have the utmost confidence in the potential of Splatoon. It gives retailers a fantastic art style that stands out in-store or on-screen and it also offers various up-sell opportunities with the accompanying Amiibo. It’s a really interesting game for us because it allows us to expand out to a group of people who may never have considered Wii U before.
Thus far, Nintendo has already been involved with digital billboards, cinema ads during Tomorrowland and Mad Max, a sponsorship of Cartoon Network, and a digital campaign that started in April. That’s on top of a Splatoon-themed skatepark in Corby which opened last month.
