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Isao Moriyasu

The Wall Street Journal has some new interview quotes up with DeNA president Isao Moriyasu. Much of the discussion pertained to Miitomo. Moriyasu commented on the user experience, how it’ll separate itself from other social networking/messaging services, and more.

Head past the break for a roundup of Moriyasu’s remarks. You can find a bit more of the interview here.

Reuters recently had the opportunity to speak with DeNA chief executive Isao Moriyasu. During the interview, Moriyasu stated that the company hopes to bring in over 3 billion yen ($25.02 million) a month from its new mobile partnership with Nintendo.

He said:

“We want to create games that will be played by hundreds of millions of people. We want to create multiple hit games rather than aiming to succeed with just one powerful IP element. We haven’t talked to Nintendo about targets, but at DeNA, our best-selling game brought in 3 billion yen a month, and we want to surpass that.”

There’s another interesting portion from Reuters’ report as well. The site claims – based on what analysts have said – that “Nintendo will likely earn around 70 percent” from its partnership with DeNA.


Nintendo held a presentation with DeNA last week to announce a partnership between the two companies. Towards the end, Nintendo CEO Satoru Iwata and DeNA president Isao Moriyasu fielded questions from attendees. The entire Q&A is now live, and you can find it right here.

I won’t be breaking down the Q&A into various excerpts per usual, as we covered it quite a bit last week (in both video and summary form). There also isn’t a whole lot of information that we haven’t already covered. Still, it might be worth a read for some of you!

Nintendo and DeNA held a presentation earlier this week to announce a big partnership between the two companies, as the Big N is finally set to make a big splash in the mobile space with original games for smart devices. Towards the end of the event, Nintendo president Satoru Iwata and DeNA CEO Isao Moriyasu fielded some questions from those in attendance.

Here’s a brief summary as to what was discussed:

– Iwata says “that each company will have to rely on their good strengths”
– The two discussed how Nintendo will make the games and DeNA will handle the back end
– Moriyasu added that Nintendo will make the games and DeNA will support them
– He also said that the role each company plays will vary by game depending on needs
– Iwata on why Nintendo decided to partner with DeNA: “The world of business is always changing. Therefore, Nintendo is always adjusting.”
– Moriyasu is positive that the mobile game business is only getting larger and larger
– He wondered how he could make business even bigger, and he believes partnering with Nintendo will do just that
– Iwata said that there is no relationship between DeNA and the Nintendo NX
– Again, Nintendo is not going to give up making games for dedicated Nintendo platforms
– Iwata said he is thinking about cross platform interaction between smart phones and dedicated Nintendo devices
– The systems will all connect somehow through Nintendo’s new membership program
– Iwata hinted at some interactivity between dedicated Nintendo consoles and smart phones
– Iwata said many mobile companies were “knocking on Nintendo’s door” and offered similar deals
– DeNA was chosen because the company had a “passion” to work with Nintendo that impressed Nintendo
– Iwata: “DeNA attacked Nintendo with a passion, so we were impressed by them.”

If you watched Nintendo and DeNA’s presentation earlier this week, then most of this should just be rehash. Nintendo will also be putting up an English transcript soon enough I’m sure, so hopefully you’ll be able to read the full Q&A in the near future.


Hello, I’m Isao Moriyasu, President and CEO of DeNA. Thank you for joining us today despite our sudden invitation.

Please allow me to share background and objectives of our new alliance from DeNA’s perspective.

Ever since DeNA was founded in 1999, we have launched a range of online services. In 2004, we shifted our focus to the mobile arena and accumulated world-class expertise in building and operating mobile services.

DeNA’s expertise lies in, for example, the infrastructure technology that can handle massive amount of traffic. We are also able to manage live operation by analyzing user activities and quickly reflecting the insight to improve our service. We have extensive expertise in developing mobile services that are optimized for small screens and short, in-between time usage. I believe this alliance came together because Nintendo recognized these strengths and capabilities of DeNA.

Since we launched our mobile game platform in 2006, DeNA has owed much of its growth to mobile gaming, which is currently our core business. In the past couple of years in Japan, we have tried to adapt ourselves to the rapid market shift from feature phones to smartphones as well as browsers to native apps. I admit it took longer than we initially expected.

But we created a native app hit last year, and we are certainly gaining strong momentum in the app market.

However, the competition in the mobile game app space has been intensifying. All kinds of new titles are launched every day even though the number of mobile games a user can play in a day is quite limited. It’s becoming increasingly difficult to get games noticed. This is happening globally.

In order to get consumers to notice a game and actually take time to play it, a compelling differentiator is needed. The most apparent of all differentiators is, I believe, intellectual property, or IP.

Nintendo probably has the most beloved game IP globally. At DeNA that’s our understanding, and I’m sure many of you see it the same way.

I believe teaming up with Nintendo is the best possible strategy to achieve growth in DeNA’s core business of mobile gaming.


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