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Norio Matsumura

In Famitsu’s most recent issue, the magazine caught up with Ambrella director Norio Matsumura and president Muneaki Ozawa. The two sides chatted all about the free-to-play 3DS game Pokemon Rumble World.

One of the most notable questions Famitsu asks is why the team decided to try out the F2P model. Matsumura noted that it actually happened thanks to a suggestion from Pokemon president Tsunekazu Ishihara.

Matsumura said:

Mr. Ishihara (the president of the Pokemon Company) suggested: “Let’s try out F2P.” Personally I think that refreshing controls and the nature of continuously returning to the game are concepts which suit free games very well, so I thought there was a chance of success. However, many members of the staff are against F2P games…

Matsumura continued on his comments by talking about how development didn’t progress without some resistance: