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A bit of Pokemon developer news flew under the radar late last year.

Ambrella, a studio that opened its doors in 1996 and is perhaps best-known for the Pokemon Rumble games, was acquired any absorbed by Creatures. The company itself is no more.

Aside from the Pokemon Rumble titles, Ambrella worked on several other spinoffs. Hey You, Pikachu!, Pokemon Channel, Pokemon Dash, and My Pokemon Ranch were among them.

Source, Via

A new Pokemon game has been announced for mobile devices called PokéLand and seems to be part of the Pokemon Rumble series. The game’s alpha is available for Japanese Android players to try out until June 9th. There are 134 Pokemon in the game and the goal is to climb 15 floors through the Champion Tower. Data from the alpha will be deleted upon release of the game.


Pokemon Rumble is now available in-store across Europe. The retail release of the game today is the second for the game, which came to stores in Japan last fall.  Check out the launch trailer here:

In Famitsu’s most recent issue, the magazine caught up with Ambrella director Norio Matsumura and president Muneaki Ozawa. The two sides chatted all about the free-to-play 3DS game Pokemon Rumble World.

One of the most notable questions Famitsu asks is why the team decided to try out the F2P model. Matsumura noted that it actually happened thanks to a suggestion from Pokemon president Tsunekazu Ishihara.

Matsumura said:

Mr. Ishihara (the president of the Pokemon Company) suggested: “Let’s try out F2P.” Personally I think that refreshing controls and the nature of continuously returning to the game are concepts which suit free games very well, so I thought there was a chance of success. However, many members of the staff are against F2P games…

Matsumura continued on his comments by talking about how development didn’t progress without some resistance:

In March, Nintendo filed a US patent along with Ambrella and The Pokemon Company for “Information Processing Apparatus, Information Processing System, Information Processing Method and Recording Medium”. The filing was only just made public today.

That application title may sound confusing, but it’s ultimately for a handheld device incorporating NFC/RFID figures and IC cards (smart cards). As you would expect, the device focuses on Pokemon and gaming.

How exactly this patent will be used is currently unknown. For all we know, it could just be a filing that will never be used. Only time will tell…


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