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Pokemon president Tsunekazu Ishihara revealed the new Pokemon/Pikachu game on NHK’s “Professional—Style of Work” program. However, the show also featured The Pokemon Company as a whole. Ishihara gave some insight as to how he approaches marketing, making games, and more. You can find a roundup of information, courtesy of Siliconera’s translation, below.


– With regards to marketing, Ishihara doesn’t focus much on making something for the purpose of selling
– Instead it’s more of looking into his own “playful heart”
– Ishihara won’t give something the green light unless he’s satisfied with it and thinks it’s entertaining
– Ishihara plays each product thoroughly and makes sure it meets his standards when it comes to entertainment
– This holds true regardless of a product’s marketing size, no matter if it’s a video game or board game
– Sometimes, The Pokemon Company has invested several years and funds into the development of a product, but is turned down at the end
– Ishihara focuses on wanting to bring out something amusing instead of the product’s look and ability to sell

“I believe that when the makers get tired or bored of making, that’s when it should immediately be stopped. I believe that losing your feeling of wanting to present something to the world, or the passion you have for it, is the worst possible scenario.”

Siliconera has posted a write-up of of NHK’s “Professional—Style of Work” program that aired earlier this week, where Pokemon president and CEO Tsunekazu Ishihara shared the first details about the new Pokemon game starring Pikachu as a detective partner. You can find a few more bits below, as well as images above.

– The new Pokemon game is a huge project
– Solve mysteries and use deductive reasoning
– Pokemon devs are working on new ideas to separate the game from other titles involving detectives and mystery solving
– Will be made so that a younger audience can enjoy
– As mentioned previously, Pikachu will talk
– First time Pikachu will speak
– Pikachu will have lines that are more suited for an adult
– Example of the above: “…Oh, they’re just beauties [girls]”
– Pikachu will also have other hard-boiled lines to fit a detective persona
– Example of the above: “If this keeps up, we’ll have a bag made from Pikachu…”
– Having Pikachu talk was a decision Ishihara and the other staff members spent a long time mulling over
– They first thought it would be impossible and a risky proposal
– Ater telling them “let’s make this happen,” Ishihara and the others decided to go with it
– The staff are surprised in the possibilities of all the different facial expressions motion-capture affords
– Motion-capture is being used to have Pikachu show more personality

Thanks to Jake for the tip.


We’ve previously heard rumblings of a new Pokemon game in development starring Pikachu. Today, the speculation has apparently come to fruition.

Tsunekazu Ishihara will be appearing on an NHK program next week as part of a profile on Pokemon Company, where the new title will make its debut. A preview of the episode gives the first glimpses of the project. It seems to confirm 3DS as the game’s platform and shows a very brief snippet of Pikachu in action.

What’s included in the video almost looks like an AR experience. There’s also a couple of moments showing Pikachu mimicking a woman’s facial gestures.

A synopsis of the upcoming episode indicates that the footage is from a brand new title with development having started this summer. This new game is said to be changing Pikachu in some unknown fashion. Based on the synopsis, Ishihara apparently has a few concerns as to how this will affect the Pokemon’s popularity.

Remember, a lot of this is still unclear. Until NHK’s episode airs next week, we won’t know what exactly will be shown.


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