Nintendo UK on Xenoblade X’s audience and marketing, pleased with Xenoblade 3D’s performance
Posted on 6 years ago by Brian(@NE_Brian) in New Nintendo 3DS, News, Wii U | 131 Comments
Nintendo has one more big Wii U game due out in the west this year: Xenoblade Chronicles X. The massive RPG will be released towards the very beginning of next month.
Speaking with MCV, Nintendo UK product manager Gemma Hall sounded off on who Xenoblade Chronicles X is intended for, and how the company will go about marketing the title:
“Xenoblade Chronicles X will speak to anyone who loves epic RPGs, as it has everything you could want from a big sweeping sci-fi adventure, with rich diverse landscapes, deep customization options, a unique battling system, and a host of memorable characters. We are therefore not only targeting it towards fans of the original Xenoblade Chronicles, but to broader JRPG fans looking for their next epic RPG adventure. The game is visually sumptuous and will demand the attention of genre fans.
We will be focusing activity initially around Xenoblade Chronicles fans, and then broadening out to wider RPG fans with a tightly targeted digital campaign. Due to the highly visual nature of this game, we are concentrating on video formats that show off the many stunning facets of the title, including the huge open world, giant alien monsters, and the awesome Skell transformations.
We have a wealth of Wii U games that will be part of our Christmas campaign, including Splatoon and Super Mario Maker. However, Xenoblade Chronicles X is a more serious RPG offering, with stunning graphics and sweeping sci-fi story, and so we expect this to open up the Wii U to the more hardcore RPG audience who won’t want to miss out on this future genre classic.”