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Skylanders Swap Force

Call of Duty: Ghosts #1 Top-Selling Next Gen Title; Call of Duty #1 Franchise for the Last Five Years

Skylanders #1 Kids Video Game Franchise for Second Consecutive Year; Takes #3 Spot for Overall Video Game Franchise in 2013

SANTA MONICA, Calif.–(BUSINESS WIRE)– Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (NASDAQ: ATVI), announced today that Call of Duty® and Skylanders® continue to top U.S. NPD charts for 2013. Call of Duty: Ghosts was the #1 best-selling title overall in December, and the #1 best-selling next gen title of 2013 on both Xbox One and PlayStation 4; Call of Duty was the #1 franchise for the fifth year in a row in both software units and dollars in the U.S., according to the NPD Group¹. Additionally, Skylanders SWAP Force was the #2 best-selling title overall in December; Skylanders was the #1 best-selling kids video game franchise of 2013 in the U.S. for the second consecutive year, and the #3 video game franchise overall for the year in the U.S., according to the NPD Group and including toys and accessories2.

“Call of Duty: Ghosts is the #1 best-selling next gen launch title on both Xbox One and PS4, and for the second year in a row Skylanders was the #1 top-selling kids video game franchise,” said Eric Hirshberg, CEO of Activision Publishing, Inc. “This consumer response to both Call of Duty: Ghosts and Skylanders speaks to the deep connection both franchises have made with fans, which fuels our commitment to delivering great games time and again.”