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Doug Heder

Warner Bros. Interactive Entertainment has to be careful with its LEGO games. Not only does the publisher support the on-going LEGO Dimensions with new packs, but it also brings out entirely new games from time to time, such as LEGO Jurassic Park and LEGO Star Wars: The Force Awakens.

Having LEGO Dimensions alongside new titles entirely can obviously can create a bit of a difficult situation. Doug Heder, producer at Warner Bros. Interactive Entertainment, recently spoke with Polygon how the company needs to avoid cannibalizing sales of its own games.

Heder noted:


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