Last week, Nintendo and Mercedes-Benz teamed up for their latest partnership. The car company created and put out its own level in Super Mario Maker, which unlocks a special costume upon completion.

This was the second time Nintendo and Mercedes-Benz. In 2014, free DLC was added to Mario Kart 8 so that players could access the GLA, W 25 Silver Arrow, 300 SL Roadster, and GLA Tires.

Here’s what Caroline Pilz, head of product placement and fashion sponsoring for Mercedes-Benz Cars, said about its work with Nintendo:

“Many people grew up with Mario during the last 30 years, so there are quite a lot of 30- and 40-somethings around for which Super Mario Maker hails back to their childhood days and gives them a large dose of nostalgia. While we received a lot of positive feedback on the campaign and the integration of our cars into Mario Kart 8, we also learned that many gamers are skeptical about brands appearing in their games, so we made sure to put a lot of effort and passion into designing the actual level.”

Source

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Mercedes-Benz video: “The GLA meets Super Mario”

Posted on 9 years ago by Brian(@NE_Brian) in General Nintendo, Videos | 0 comments

Mercedes-Benz has gone live with a new video featuring Mario to promote its latest collaboration with Nintendo. Give it a look below.

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Super Mario Maker revs up with free new content created by Mercedes-Benz

Posted on 9 years ago by Brian(@NE_Brian) in News, Wii U | 8 Comments

Nintendo and Mercedes-Benz have teamed up once again. Following their collaboration for Mario Kart 8, Mercedes-Benz has now made an Event Course – arriving today – that comes with a costume showing Mario in the driver’s seat. Players can download the Mercedes-Benz Jump’n’Drive course at no extra cost.

Head past the break to read up on today’s full announcement.

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Mercedes-Benz says its Mario commercial has exceeded expectations

Posted on 10 years ago by Brian(@NE_Brian) in General Nintendo, News | 5 Comments

Back in May, Nintendo announced that Mario Kart 8 would be receiving Mercedes-Benz DLC. The news was accompanied by a commercial featuring a crossover between Mario and the car company.

According to Mercedes-Benz Japan president and chief executive officer Kintaro Ueno, the ad “has exceeded our expectations.” No surprise there, as the video has been viewed over two million times. Mercedes-Benz Japan has also confirmed an increase in visitors to its showrooms and demand for the car.

Ueno said:

“[The commercial] was quite a talking point, bringing a lot of people to the showroom. This is a new market segment for us, but it has exceeded our expectations. I can say that it’s going well.”