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In North America, there aren’t a whole lot of 3DS XL colors to choose from. Heck, the white variation still hasn’t made its way to the states. There certainly aren’t many options available, especially compared to Japan.

But Nintendo of America president Reggie Fils-Aime provided a logical explanation as to why more variation can be seen in Japan, and why fewer colors are put out on store shelves:

“It really comes down to the nuts and bolts of how we manage our SKUs at retail, and how we do it in a way that’s effective for us and effective for our business partners. You’ve visited retail in Japan. One of the key differences in Japan is that the hardware is that it’s behind the counter. It’s not out and about. So in that type of construct, you can have a lot of inventory behind the counter. It’s a lot easier to support multiple colors. In our [North American] market, it’s all out there on the shelf. When you visit our retail, if I had to try to have 25 different SKUs out there, Wal-Mart would kill me. So what that means is that we have to be more selective and more knowledgeable in how we handle different SKUs.”

One way in which Nintendo of America has started to mimic the Japanese market is with the limited release of the special system variations. Fire Emblem, Pikachu, and Animal Crossing handhelds have all come out this year.

“We are taking a page out of the Japanese playbook with these very limited-edition unique hardware options. We started with Fire Emblem. We did Pikachu. Now, obviously, Animal Crossing. What we’re seeing is that if we do this right, we can have a more limited quantity, have it sell through in a fairly short period of time, and use that as a way to satisfy the consumer’s desires to have a range of different SKUs and some special hardware.”

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Because of how the Xbox One will be implementing certain policies, the topic of used games has come up often in recent weeks. IGN asked Nintendo CEO Satoru Iwata for his thoughts in a recent interview.

For Iwata, the best approach is making a game that people won’t want to sell.

“The best possible countermeasure against people buying used product is making the kind of product that people never want to sell. Taking as an example Mario Kart or Smash Bros., even though you might think, ‘I’ve done enough with this,’ you’ll still have second thoughts. ‘Wait a minute. If one of my friends comes over, I might need this again.’ You’re never going to want to sell these games. That’s something that always occupies our minds. We need to make software that players don’t want to sell.”

“We’re competing with each other in terms of who’s creating the most fun games. Unfortunately, however, as I saw the reports dispatched from E3 this year, they’re pretty much occupied by talk about which machine is more friendly to used games, or which machine is $100 cheaper than the other. I’m sorry that we’re missing the most important discussion – about video games.”

Iwata also said that he never thought about implementing anti-used games measures or “typing down” any Nintendo system with restrictions.

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Shigeru Miyamoto has weighed in a number of prominent topics, including always-online, the need to make creative games in the wake of more powerful systems, price comparisons of Wii U’s competitors, and the possible return of the toon-shading style introduced with The Legend of Zelda: The Wind Waker.

Head past the break for Miyamoto’s comments.


Yet another interview with Nintendo of America president Reggie Fils-Aime has gone live. This time, MTV Multiplayer sat down with the bigwig to discuss working with indies, the recent success of 3DS, some of the ideas/origins behind New Super Luigi U, and more.

For Reggie’s full comments, read on below.


Rayman Legends originally started out as a Wii U exclusive. But when the platformer launches later this summer, it will be coming to four different systems.

Ubisoft CEO Yves Guillemot explained to GamesBeat that the company was concerned about potentially poor sales on Wii U. Guillemot said, “we didn’t want those creators to wind up in a position where even after making a fantastic game, they didn’t sell well enough.” In order to make additional versions and improve the Wii U version, Ubisoft made the decision to push the game’s release back.



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