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In honor of the upcoming Nov. 21 launch of Donkey Kong Country™ Returns for the Wii™ console, Nintendo has filed a request with the U.S. Patent and Trademark Office to trademark the pop-culture phrase “It’s on like Donkey Kong.” For those unfamiliar with the term, “It’s on like Donkey Kong” is an old, popular Nintendo phrase that has a number of possible interpretations depending on how it’s used. In addition to Nintendo’s use, it has been used in popular music, television and film over the years, pointing to Donkey Kong’s status as an enduring pop-culture icon and video game superstar.

Donkey Kong™ is one of the oldest and most recognizable video game characters. He has been a pop-culture icon since the launch of his 1981 self-titled arcade game. Donkey Kong again rose to prominence in the 1994 Super NES™ game Donkey Kong Country. His new game, Donkey Kong Country Returns, marks his triumphant return in a new side-scrolling adventure with new challenges amid a beautiful setting. The game features the first simultaneous cooperative game-play mode for the series, with one player controlling Donkey Kong and the other controlling his agile pal, Diddy Kong™.

On Nov. 21, It’s on like Donkey Kong™!

For more information about Donkey Kong Country Returns, visit http://donkeykong.nintendo.com/.

Source: Nintendo PR


Miyamoto on how Mario become a character…

“If you look at the technology we have now we obviously have a bigger screen and there is a lot more space and you can do a lot more detailed artwork. But if you go back to (1981’s) Donkey Kong, it was a 16-by-16 (inch) screen area. The character I came up with to fit that best was this small little guy with a big nose and a mustache, the characteristics that would stand out in that medium. We created the game design first and then we put the characters in to fit that. With Donkey Kong, we have this gorilla who grabs this gal and runs away with her and you have to go chase the gorilla down to save the lady. And the game’s stage was a construction site, so we made him into basically a carpenter. …. With (1983’s) Mario Bros., we brought in Luigi and a lot of the game was played underground so we made him to fit that setting and, we decided he could be a plumber. The scenario dictates his role.”

Miyamoto on whether or not Mario has a hat because it was difficult to draw hair…

“The technology of the time really dictated how we did character design. If I gave Mario a lot of hair you have to animate it or it doesn’t look right. By giving him a hat we didn’t have to worry about that. We also didn’t have to draw his eyebrows, his forehead or any of these other things. It was just a really useful tool to help us emphasize what we were trying to do on this small screen.”


Over the past several weeks, we’ve been discovering all sorts of facts about Mario. Shigeru Miyamoto recently shared an additional nugget regarding the plumber’s origins at the Nintendo World Store event for Super Mario Bros.’s 25th anniversary. Have you ever wondered why Mario is Italian? Well, according to Miyamoto, the idea came from his interest in foreign comics, as well as the fact that Mario Bros. was set underground.

“As a kid, I was a big comic fan and I liked foreign comics as well. So I drew some characters that had more western type features with a little bigger noses and what not. Now with Mario, I think with Mario Bros. we had a setting of course that was underground, so I just decided Mario is a plumber. Let’s put him in New York and he can be Italian. There was really no other deep thought other than that.”

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“The content we provide on our handheld gaming is far in advance of what you can pick up for a five minute, ten-minute fix on a mobile phone. To some extent, you’ve seen there have been games [on mobiles] for ages and ages. In our industry there’s always been talk about apps and things coming on… I think it’s grown and there’s so many of them, but the actual business model is yet to be proven to some extent. I know a lot of software developers, when they look at their sales on the mobile phone side [they see] it’s probably at this stage very marginal.” – Nintendo of Europe boss David Yarnton

Nintendo has yet to see an impact on sales from mobile gaming, but I wouldn’t be surprised if it got to that in the distant future. He’s right though: most mobile (phone) gaming is for those quick 5 or 10 minute fixes while you’re waiting somewhere or on a bus to work or something. I know I’ve never played a mobile game for more than a few minutes at a time! Can’t say the same about my DS though.

Via CVG


Over the weekend, the Nintendo World Store hosted a party for the 25th anniversary of Super Mario Bros. Shigeru Miyamoto was in attendance, as was Andrew Gardikis, a fan who has previously executed successful speed runs for the game. Gardikis once again attempted a speed run on Sunday, though there was, naturally, more pressure this time around. Unfortunately, he was unable to complete it, but at least it seems everyone has a great time! You can check out more pictures from the event here.

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In this photo provided by Nintendo of America, Margie C., 19, from Brooklyn, New York, is one of the first to purchase the new limited-edition red Wii bundle which includes New Super Mario Bros. Wii, Wii Sports, and red Wii Remote Plus and Nunchuk controllers at a special event to celebrate the 25th anniversary of the original Super Mario Bros. game at Nintendo World in New York on Saturday, November 7, 2010. (Victoria Will/AP Images for Nintendo of America)

In this photo provided by Nintendo of America, multiple generations of devoted Nintendo fans including John S., 4, and Will S., 6, from Brooklyn, New York, and Robert C. (son) and Robert C. (father) from New York, New York, dressed in their best Mario-themed gear to celebrate the 25th anniversary of Super Mario Bros. at Nintendo World in New York on Sunday, November 7, 2010. (Victoria Will/AP Images for Nintendo of America)

In this photo provided by Nintendo of America, Nintendo video game designer, Shigeru Miyamoto, celebrates the 25th anniversary of Super Mario Bros. with a cake at Nintendo World in New York on Sunday, November 7, 2010. The cake depicts a level from Miyamoto’s Super Mario Bros., one of the most beloved video games in history. (Victoria Will/AP Images for Nintendo of America)


Iwata on 3DS hardware and software shipment figures/Miyamoto’s hobbies/Miyamoto’s DSiWare app…

“First, about the Nintendo 3DS software, you asked what the basis for our unit shipment forecast is. Please note that this forecast is Nintendo’s shipment number, so not all the 4 million hardware units and the 15 million software units are expected to reach consumers’ hands. Now that we are launching a new hardware device, for which people’s anticipation is fortunately high, and in terms of the current circumstance where a number of software developers with strong will to make the software for it are wanting to launch their software on or close to the launch date of Nintendo 3DS, we think that the company will be able to make that size of software shipment from Nintendo. In addition, since the retailers also have high expectations for this new hardware, we are expecting them to offer sufficient shelf space to showcase and sell a certain good amount of the software from the beginning. These are the reasons as to how we have come up with that software shipment figure.

I understand that your question was based upon a concern that the 3.75 tie ratio (software sales per hardware unit) will be too much for a period of just about one month from the hardware’s launch, but please understand that there is certainly a small time gap between when Nintendo ships Nintendo 3DS software to the retailers or to the third-party publishers and when this software is actually sold at the retailers, and, by taking into consideration the high expectations for this product before the launch, we have concluded that we would be able to make that shipment figure (sell-in). I hope you will understand this point.


It’s probably a bit too early to be talking about this year’s Spike TV Video Game Awards. The event won’t be taking place for another couple of months, after all. Still, that isn’t stopping Geoff Keighley from hyping up this year’s show. Although he wasn’t ready to reveal specific details yet, he did say that the event will feature Spike’s “best VGA lineup” ever.

“Man we have so much to tell you! But it’s not quite time yet. It’s the best VGA lineup we’ve ever had, I promise you that.”

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