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Miitomo

Miitomo has launched a new promotion in celebrating of having obtained 10 million users. Over the next ten days, separate rewards will be handed out.

Here’s the full lineup:

Day 1: 1,000 Miitomo coins
Day 2: 3 game tickets
Day 3: 1,000 Miitomo coins
Day 4: 3 game tickets
Day 5: 1,000 Miitomo coins
Day 6: 3 game tickets
Day 7: 500 Miitomo coins
Day 8: 3 game tickets
Day 9: 500 Miitomo coins
Day 10: 1,000 Miitomo coins

Users can collect a total of 5,000 Miitomo coins and 12 game tickets over the couple of weeks.

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Nintendo has come out with a brief Miitomo video to highlight the app’s Miifoto feature. Check it out below.

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Miitomo has been updated with some new collaboration content from Splatoon. For a look at the various items, check out the video below.

Nintendo is kicking off a new promotion for Miitomo that can net users some Splatoon items. If the company surpasses 10,000 retweets or tweets that include the hashtag #Miitomo_Splatoon_RT, an Inkling boy wig will be handed out. The same goes for the Inkling boy wig and Inkling girl wig at 20,000 tweets.

The retweet period will end on April 26 at 7:59 AM PT / 10:59 AM ET. You can find the official page here.

On top of the promo event, on April 27, there will be Splatoon tie-ins for Miitomo Drop, the Miitomo Shop, and rewards on My Nintendo for the app. The full details are below.

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Be sure to check out these other Miitomo x Splatoon collab promo activities:

 

Splatoon x Miitomo Drop!

From April 27th, 2016 at 12:01 a.m. PT until May 29th, 2016 at 7:59 a.m. PT, Splatoon-themed stages will be available in Miitomo Drop. You can redeem Miitomo coins or game tickets to play Miitomo Drop. This is your chance to freshen up your Miitomo wardrobe with Splatoon-themed clothing items and accessories!
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The newest version of Miitomo can now be downloaded. Version 1.1.3 went live on iOS tonight, and hit Android a few days ago.

Miitomo version 1.1.3 implements “speed optimizations for some processes.” Nintendo says that bug fixes have been added in as well.

Nintendo just published a new video about Miitomo, which shows off the game’s features. Nothing new for anyone who’s played it already, but it is a good overview for those who aren’t familiar with the game yet:

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Three new Miitomo rewards were added to the My Nintendo rewards program today. The Super Famicom hoodie, Bee suit and Viking helmet set cost 200 Platinum Points each. These rewards are available until June 1st this year.

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SurveyMonkey has an early analysis of Miitomo. Thus far, the site says the app has been “crushing it” and is “a hit”.

Miitomo saw 2.6 million downloads last week, according to SurveyMonkey’s data. It received an average of 370,000 daily downloads. About two-thirds of that amount were on iOS with the remaining third on Android.

SurveyMonkey’s report goes on to say that “Miitomo currently has 4 million monthly active users” as well as “about 1 million daily active users.” Users tend to check in for two to three sessions each day for a total of 7-8 minutes.

Finally, Survey Monkey shares the following regarding Miitomo’s revenue:

Making it rain – $280,000 per week
Monetization has also increased steadily and we estimate that the game is now making $40,000 combined per day across iOS and Android. Roughly 80% of the revenue is from iOS with Android only contributing 20%.

On a per-user basis, we estimate the app has an ARPDAU (Average Revenue Per Daily Active User) of 3-4 cents. While low compared to mid-core games like Supercell’s Clash Royale, this is actually a healthy number for a more casual game like Miitomo, especially early on.

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GamesBeat is reporting, via data from industry-tracking firm Sensor Tower, that Miitomo was downloaded 1.6 million times in the United States between March 31 and April 3. This figure accounts for both iOS and Android. However, it doesn’t include downloads when Miitomo was at the top of both platform’s charts through much of the past week.

Miitomo has started to dip a bit, but this was to be expected. Sensor Tower has Miitomo at the tenth spot on iOS, for example.

51 percent of Miitomo’s installs came from the United States, which is quite a large gap over other territories. While Great Britan, France, Germany, and Canada were the other top regions, they all represented less than 10 percent of total downloads each.

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Additional information is in regarding Miitomo’s performance up to this point.

In countries like the United States, United Kingdom, and Germany, it’s done very well thus far. The app has seen most of its success on iOS, as it remains the top free app in iPhone in both the US and UK. It’s within the top five in Germany as well.

App Annie notes that Miitomo is among the leading 100 top grossing apps in the US. At the moment, it sits at the 87th spot. This indicates that a decent amount of users are forking over real cash for in-game coins.

Finally, Similar Web points out Miitomo’s high levels of engagement per user. Those who have downloaded the app in Japan have shown that they’re keeping it and are using it regularly.

Similar Web shares the following analysis:

Japanese app users have taken to the app almost immediately, and as of April 2nd, 3% of all Japanese Android devices had Miitomo installed on them. Since its release, these users have been spending an average of over 22 minutes a day on the app, and have made it the 13th most popular social app in Japan. Furthermore, our recent Uninstalls Report showed that many apps lose their users within the first 3 to 7 days, which does not seem to be the case with Miitomo, as the app is showing an above average retention rate early on.

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