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NEWEST SKYLANDERS® GAME – SKYLANDERS TRAP TEAMTM – TAKES TOYS-TO-LIFE PHENOMENON TO NEW LEVELS BY BRINGING DIGITAL CHARACTERS INTO THE PHYSICAL WORLD

Skylanders Originator Toys for Bob Returns with
Ground-Breaking Innovation

Portal Masters Can Now Capture and Play as Villains;
Capture and Play as Kaos for the First Time Ever

SANTA MONICA, Calif. – April 23, 2014 – Skylanders® is redefining the toys-to-life phenomenon with yet another ground-breaking innovation, Skylanders Trap Team™. On October 5 in North America, Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (NASDAQ: ATVI), will introduce the newest installment to the Skylanders franchise, which will reverse the magic of bringing toys to life – incredibly letting kids pull characters out of the digital world into the physical world.

With Skylanders Trap Team, Portal Masters seek out and defeat the most wanted villains in all of Skylands, pulling them out of the game and into living rooms by capturing them in magical Traps. Players can then send villains back into the game where they play as them to fight for good. The game will include the Traptanium PortalTM, a new ring of magical energy that enables kids to not only bring their Skylanders to life, but also magically capture villains using the new Traps. Once they’ve defeated the villains, kids will be able to place a Trap into the new portal to capture them. They will also be able to hear the villains inside the Traps, an innovation that truly brings life to toys.

This exciting new play pattern also gives players the option to switch between playing as a Skylander hero or a villain at any time, creating fun and unique “tag team” gameplay. In addition, fans can even take their Traps and their Skylanders characters to their friends’ houses for fun, co-operative adventures across all console game systems.

“When we created Skylanders, we invented a new category of play and, in the process, disrupted two industries – videogames and toys. With each new Skylanders game, our commitment to continuous, disruptive innovation has led to surprising and delightful new ways for kids to play with toys and games,” said Eric Hirshberg, CEO of Activision Publishing, Inc. “With Skylanders Trap Team, we’re no longer just letting kids bring their toys to life inside the game anymore. This time, we’re letting them pull their toys out of the game as well. We are confident this installment of Skylanders will once again redefine what’s possible at the intersection of the physical and virtual worlds.”

“When Activision first introduced the Skylanders franchise in 2011, it promised to redefine play by merging the physical and digital worlds. The company delivered on that pledge with three blockbuster titles – all of which have been named to the annual Toys”R”Us Holiday Hot Toy List – and is now poised to do it again with the introduction of Skylanders Trap Team,” said Richard Barry, Executive Vice President, Chief Merchandising Officer Toys”R”Us, Inc. “With Skylanders Trap Team, Activision is reversing the magic of ‘toys-to-life,’ allowing kids to bring characters out of the digital world and into the physical world for the first time. We’re thrilled to continue as a marquee destination for Skylanders products, providing a comprehensive, global marketing and merchandising program, including our fully exclusive Legendary series of figures that will introduce Skylanders Trap Team to our enthusiastic customers this October.”

In Skylanders Trap Team, Kaos continues his ongoing quest to rule over Skylands. He has discovered the location of the legendary Cloudcracker Prison — a fortress built entirely out of the magical substance TraptaniumTM and home to Skylands’ most nefarious baddies. In an attempt to build his own army of foes, Kaos blows up the prison, releasing the most wanted villains and blasting shards of Traptanium to Earth in the form of Traps. Now it’s up to Portal Masters to recapture all of the escaped villains using powerful Traptanium Traps and defeat Kaos before it’s too late! The new adventure delivers a diverse and dynamic story-driven gameplay experience, filled with adventure, combat, puzzles, mini-games, activities, platforming and drop-in/drop-out co-op play — all set within new compelling environments.

Skylanders Trap Team introduces Skylanders heroes known as Trap Masters, brand new Core Skylanders characters and reposed fan-favorite Skylanders characters. The game also features a variety of elementally aligned Traps with unique and interesting designs. With every addition to their Trap Team collection, Portal Masters unlock exciting gameplay possibilities within each level.

Fans can pre-order Skylanders Trap Team starting on April 23, with special offers available at select retail destinations worldwide. Skylanders Trap Team will be available on Xbox 360™ and Xbox One™video game and entertainment systems from Microsoft, PlayStation® 3 and PlayStation® 4 computer entertainment systems, Nintendo’s Wii™ system, Nintendo’s Wii U™ system, and a completely unique adventure available on the Nintendo 3DS™ hand-held system. The game will be available on October 5 in North America; October 2 in Australia/New Zealand; and October 10 in Europe.

An image surfaced online today showing six Skylanders from Skylanders: Trap Team. The game, which will be revealed in the very near future, seems to be introducing weapons as a new mechanic. There also seems to be a brand new portal planned as well.

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Amazon Spain and other retailers recently listed the next Skylanders game on their websites. “Skylanders: Trap Team”, which may have been lost a bit in translation, will be available for Wii U, Wii, 3DS, PS4, PS3, Xbox One, and Xbox 360. Retailers have been including an October 10 launch date, though that’s not confirmed at this time. Official details about the next Skylanders will be unveiled on April 23.

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Yesterday we heard that Disney Infinity 2.0 could be launching in August. That information was based on a deleted post on the official Disney Fan Club D23 website. As it turns out though, the report was “incorrect.”

Disney Interactive passed along the following statement to Game Informer:

“In D23?s News Briefs published April 15, 2014, we erroneously reported about the launch of the next chapter of Disney Infinity. This information was incorrect. More news about Disney Infinity will be shared on April 30, and we hope you will check back for that update.”

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Update: Analyst David Gibson has provided specific sales information, including 3DS results:


Nintendo hasn’t shared any sort of official information about the Wii U’s performance in the US last month, but things were far from stellar. Sales of Nintendo’s newest console – combined with the Wii – are said to be under 100,000 units.

That information comes from NeoGAF’s “creamsugar”, who is known for providing accurate NPD leaks.

creamsugar also shared a statistic pertaining to Yoshi’s New Island as well. It sounds like the game’s software sales combined with the special 3DS XL system sold under 160,000 units.

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Little Orbit is teaming up with Disney Interactive to bring two new titles to Nintendo platforms.

Planes: Fire & Rescue is due out this fall while a Violetta video game based on the tween telenovela, Violetta, from Disney Channel will launch in late summer. Both titles will be available on Wii, 3DS, and DS.

Planes: Fire & Rescue is releasing in North America, Europe, and Australasia. Little Orbit intends to bring the Violetta game to Europe and Australasia, and South America.

Overviews of both games are as follows:

Planes: Fire & Rescue will extend the storyline of the film, taking fun to the skies with action-packed fire-fighting. Players can embark on adventures with all their favourite characters from the movie.

Violetta will take players on an all-star experience as they experiment with music and rhythm and to become a star performer. Players will collect points to unlock costumes, art and more to customize their musical experience.

A couple of tidbits about Disney Infinity 2.0 have appeared from a report on the official Disney Fan Club D23 – including a release window.

D23, which has since pulled its post, stated that Disney Infinity 2.0 will launch this August. The game will feature “familiar Marvel characters, objects, and vehicles”.

Official details about Disney Infinity 2.0 will be shared during a reveal event on April 30.

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During the early stages of Skylanders’ development, Toys for Bob and Activision approached Nintendo in hopes of finding a partner for its new IP. Toys for Bob traveled to Nintendo of America’s offices and presented its idea, co-founder Fred Ford told Polygon.

He said:

“We had been directed towards thinking about something that would play well with Nintendo. I think there was some co-marketing money and the Wii was doing well. They had some success with peripherals.”

“They spent a long time looking and looking. They were just like ‘we have never seen anything like this before.’ I’ve always wondered about the full meaning of that comment [laughs].”

Polygon adds that there there was a limited co-marketing deal, but Nintendo didn’t want to make a full commitment to Skylanders.

“We have no idea why. Clearly, they have got properties well suited to this world. Why it is that they didn’t rush in here will probably haunt them for the rest of their days.”

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