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Reggie Fils-Aime

This information comes from Nintendo of America president Reggie Fils-Aime…

On the decision not to show Zelda Wii U at E3…

Reggie Fils-Aime: “It goes back to the statement i made earlier about how we view E3. We just fundamentally don’t believe in showing content at E3 that is going to be a long term proposition. We like to show content that typically will launch in the upcoming Holiday and maybe extending into the first half of the following year. And at this point, the new Zelda for Wii U is not a 2015 project.”

On how Nintendo showed Zelda Wii U last year even though it seemed like a Q3 game…

Fils-Aime: “No, but when we showed it last year, we believed it was a 2015 game.”

This information comes from Nintendo of America president Reggie Fils-Aime…

“Making people smile is in our DNA. We are a company that’s all about entertainment.”

Reggie also said that when the team was planning this year’s Digital Event, lots of conversations were had with Shigeru Miyamoto due to his involvement with Star Fox Zero and Super Mario Maker.

“One of the things that he shared was that in his youth, he used to make puppets. So that led to a series of brainstorms and it lead to our little collaboration with Henson studios and creating the Nintendo muppets. It was a very fun collaboration.”


Nintendo of America president Reggie Fils-Aime took on Hungrybox at the Nintendo World Championships 2015. You can view the full match below.

GameSpot has a new interview up with Nintendo of America Reggie Fils-Aime. Reggie was asked about a variety of topics, including classic games for 3DS, why the standard New 3DS didn’t come to North America, and more. He also left a tease stating that more 3DS announcements are coming past E3.

Head past the break for the full Q&A. GameSpot’s full piece is located here.

A few years ago, it seemed like The Binding of Isaac would never grace a Nintendo system. That’s because Nintendo seemed to find some of the game’s content questionable – specifically the religious aspects.

You may be interested to hear that The Binding of Isaac’s initial rejection didn’t come from Nintendo of America president Reggie Fils-Aime. Speaking with Nintendo Force, creator Edmund McMillen revealed that Reggie “backed” the game in 2012, though former Nintendo indie head Dan Adelman truly pushed for it to happen.

The Binding of Isaac is finally coming to Nintendo platforms this summer. It’ll be on both Wii U and New 3DS via the eShop.


Update: 3DS owners in Europe have access to Satoru Shibata.

Assuming your 3DS is connected to the Internet, Nintendo of America president Reggie Fils-Aime should be arriving in the StreetPass Mii Plaza – Bowser hat and all! Just make sure you have SpotPass enabled and he’ll be showing up shortly.


Did you know that Nintendo of America president Reggie Fils-Aime is celebrating his 54th birthday is today? Here’s some art I made several years ago to celebrate!

I’m a horrible artist, but I remember wanting to make that project based on Reggie. It’s basically comprised of a ton of little magazine clipping pasted together to make Reggie’s face.

A second article from TIME covers several Nintendo-related topics in addition to mobile gaming. President Satoru Iwata, Nintendo of America CEO Reggie Fils-Aime, and Shigeru Miyamoto participated in the discussion. We’ve rounded up all of the tidbits and quotes below.

On amiibo…

– Iwata started sketching out the amiibo idea while on a bullet train in late 2013
– Iwata got more and more excited as he mulled the concept
– He dashed off a four-page pitch to his engineers

“It was something I believed would be completely new for us.”

Reggie and Iwata on how pursuing smart devices helps Nintendo…

“We view it as that marriage of the software with the hardware that together creates a compelling experience.” – Reggie

“If we don’t take an approach that looks holistically at the form a video-game platform should take in the future, then we’re not able to sustain Nintendo 10 years down the road. We would like to create several hit titles by effectively leveraging the appeal of Nintendo IP.” – Iwata

CNET has a few new quotes from Reggie Fils-Aime, president of Nintendo of America.

The site begins its article by mentioning that Nintendo’s franchises and games remain relevant today. Zelda: Majora’s Mask 3D, a remake of the N64 game, topped the U.S. charts in February.

Fils-Aime said that “Nintendo has always put out content that is lasting and is content that the consumer plays for extended periods of time.” He additionally mentioned: “In this games business, the axiom is that software drives hardware, and we’ve seen that over our 30+ year experience in this category.”

Speaking with Forbes, Nintendo of America president Reggie Fils-Aime shared more information regarding the 3DS’ strong success in the U.S. during the month of February.

We learned a couple of days ago that 3DS hardware sales are up 90 percent year-over-year. Fils-Aime also revealed that the handheld sold more units this February than the past two Februaries combined.

The New 3DS launch was the main catalyst behind the 3DS’ overall boost last month, and Fils-Aime noted that the system drove sales because “consumers are always looking for a reason to upgrade.” Nintendo believes that “making ongoing improvements to a hardware system really pays longterm dividends”.