SurveyMoney published a new report about Pokemon GO. The game’s retention rate is explored in-depth, with the company ultimately concluding that “it’s quite respectable; it’s competitive with those of other top-performing games.” That comes in contrast to some of the things we’ve been hearing about Pokemon GO’s decline.

It’s true that Pokemon GO’s player retention rate is dropping, but it stacks up favorably when compared to other top mobile titles. SurveyMonkey even proclaims that Niantic’s mobile release is “performing very much like a typical top mobile game.”

It’s illustrated further with the following comparison to Clash of Clans, which has fewer active users but a similar retention rate:

– Clash of Clans currently has ~3.85 million weekly active users (WAU). With a weekly retention rate of 75% (a weekly churn rate of 25%), Clash loses ~960 thousand players from week to week.
– Pokemon GO has 15.4 million weekly active users. With a weekly retention rate of 75%, it loses ~3.9 million users from week to week.

Since some of the initial hype surrounding Pokemon GO has died down and casual players are leaving, that leaves the app to more loyal users. SurveyMonkey says “it wouldn’t be surprising for the weekly retention rate to level off, mostly ending its current gradual decline.” Also, given Pokemon GO’s retention at the moment, it wouldn’t be a surprise if the game ended up as “one of the most widely-used smartphone games in the U.S. for a long time to come.”

You can find more analysis about Pokemon GO’s retention at the source below.

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Pokemon GO update will make training easier

Posted on 8 years ago by Brian(@NE_Brian) in Mobile, News | 7 Comments

Yesterday, Niantic gave a sneak peek at a feature on the way to Pokemon GO. An update coming soon will make it easier to catch rare Pokemon.

Niantic also has plans to improve the training gameplay, as the company revealed in a blog update today. Here’s what players can look forward to:

“As we continue to make improvements to Pokémon GO, we have made an enhancement to the Gym experience for Trainers of all levels. In an upcoming version of Pokémon GO, when training at a friendly Gym, Trainers will be able to bring six Pokémon to battle instead of one. In addition, the CP of the Pokémon you are training against may be temporarily adjusted lower during your training session to generally match your Pokémon’s battle capabilities.
No matter what your level, you can now have an impact on your team’s Gym. Walk with your Buddy Pokémon to that nearby landmark and show your Team Leader that you can battle with the best!”

Niantic hasn’t said when this will be going live, but it shouldn’t be too far in the future. We’ll let you know when we hear anything.

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Pokemon GO introducing new feature – earn a new capture bonus to increase the odds of catching rare Pokemon

Posted on 8 years ago by Brian(@NE_Brian) in Mobile, News | 3 Comments

Niantic is giving Pokemon GO players a sneak peek of a new feature on the way. Sometime soon, functionality will be introduced “which grants a catch bonus when you earn medals based on catching certain types of Pokemon”.

With bonuses, you’ll have a better chance of capturing Pokemon with a related type. As one example, catching Fire-type Pokemon will be easier as you reach a higher tier for the Kindler Medal. Tiers can be increased by catching many Pokemon of the same type.

Here’s the full explanation and some screenshots of the upcoming feature:

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Pokemon GO arrives in another 31 countries

Posted on 8 years ago by Brian(@NE_Brian) in Mobile, News | 1 Comment

Pokemon GO has been delivered to another slew of countries. The lineup includes: Kenya, Madagascar, Malawi, Mauritius, Mozambique, Rwanda, Seychelles, Tanzania, Uganda, Zambia, Chad, Gabon, Sao Tome and Principe, Egypt, Morocco, Botswana, Namibia, South Africa, Swaziland, Benin, Burkina Faso, Cape Verde, Cote d’Ivoire, Gambia, Ghana, Guinea-Bissau, Liberia, Mauritania, Niger, Sierra Leone, Togo.

Last Thursday, Niantic made Pokemon GO available in five new countries. That was followed a day later by its launch in six more territories.

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Pokemon GO is the top grossing U.S. iPhone app once again, settling into a plateau

Posted on 8 years ago by Brian(@NE_Brian) in Mobile, News | 0 comments

Pokemon GO fell to the fourth spot as the highest-grossing iPhone games in the U.S. on September 29. However, it’s now number one again, based on new data from Sensor Tower and App Annie. It now seems that it’s “settled into a plateau,” as GamesBeat points out.

As for Android, Pokemon GO remains at the third spot. MZ’s Mobile Strike and Game of War are still leading the way on Google Play.

Pokemon GO is generating more revenue than any other iPhone app in 15 other countries besides the United States, including Canada and the United Kingdom plus emerging regions such as the Philippines. But in Japan, it’s the fifth highest-grossing iPhone game, behind the messaging app Line and Shadowverse, Monster Strike, Puzzle & Dragons.

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Niantic facing court hearing in the Netherlands because of Pokemon GO

Posted on 8 years ago by Matt(@OnePunchMaz) in Mobile, News | 14 Comments

It’s no secret that Pokemon GO has been incredibly successful for developer Niantic, however there have also been numerous problems on its road to success, including residents, local authorities etc who feel that the game is negatively affecting the real world locations it is played at. The latest of those is the town of Kijkduin in the Netherlands, near Den Haag, The Guardian reports. The beaches near the town are popular hunting grounds for Pokemon – however, some of the dunes are considered protected areas, and local authorities are concerned that the mass of people playing Pokemon GO there will cause damage to these protected areas. In an official statement, the authorities said that they “want to ban these small virtual animals in protected areas and in the streets from 11:00 pm to 7:00 am”.

Authorities in Den Haag said that they’ve been trying to reach Niantic since mid-August, but have received no reply from the US-based developer. As such, they feel like they “have no other choice” but to go to court. The hearing will take place at a court in Den Haag on October 11th.

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Pokemon GO rolls out in another six countries

Posted on 8 years ago by Brian(@NE_Brian) in Mobile, News | 7 Comments

Pokemon GO can now be downloaded and played in another six countries. Today, Niantic made the app available in Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan, Uzbekistan, and Mongolia.

Yesterday, Pokemon GO added another set of countries. That included Albania, Bosnia and Herzegovina, Macau, Macedonia, and Serbia.

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Pokemon GO has earned $470 million since launch

Posted on 8 years ago by Brian(@NE_Brian) in Mobile, News | 2 Comments

The latest information about Pokemon GO’s performance comes from mobile intelligence group Newzoo, who published a new report on the game today.

Since launch, Pokemon GO is estimated to have earned $470 million. That was done in just 82 days. Newzoo additionally reveals that Pokemon GO is generating $2 million a day, down from the previous figure of $16 million. Downloads clock in at around 700,000 a day.

As far as who’s playing Pokemon GO, 36 percent of players are between the ages of 16 to 25, and 43 percent are female. The app brought in 20 million new mobile gamers in U.S., U.K., Germany, and France.

Newzoo chief executive officer Peter Warman relayed the following:

“Pokémon Go has opened our eyes in many ways. It has refreshed the top grossing mobile game ranking that has been dominated by a small number of publishers and games for a long time. It has proven beyond a doubt that AR can be applied in ways that appeal to a mass audience. Equally important from a business perspective, it has given [developer] Niantic investor Google enormous insight and data that it can incorporate into its location-based advertising and services strategy. The fact that Pokémon Go has motivated kids and youngsters to spend more time outside is an additional bonus, even if that means they take their screens with them.”

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Pokemon GO launching in 5 new countries and regions

Posted on 8 years ago by Zack in Mobile, News | 4 Comments

Pokemon GO may not quite be setting the world on fire like it was a while ago, but the app is still launching in some parts of the world.

According to the Pokemon GO website, players will be able to download Pokemon GO from the iTunes store or Google Play store in Albania, Bosnia, Herzegovina, Macau, Macedonia, and Serbia.

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