Submit a news tip

Satoru Iwata

Nintendo typically maintained a tough stance on licencing its characters. Going forward, however, “we will actively expand our character licensing business, including proactively finding appropriate partners,” president Satoru Iwata said during the company’s investor briefing today.

Head past the break to read up on Iwata’s comments in full about this topic.

Head past the break for a ton of comments from Satoru Iwata regarding connectivity between Nintendo’s consoles and handhelds, Nintendo Network IDs, and the inclusion of smart devices into Nintendo platforms.

Nintendo president Satoru Iwata shared a few words about sales of the 3DS at the company’s investor briefing a short while ago. Continue on below for his remarks in full.

One of the highlights from Nintendo’s investor briefing today was the confirmation of DS support for the Wii U Virtual Console. You can find out what president Satoru Iwata said about the functionality below.

During Nintendo’s investor briefing, president Satoru Iwata discussed what’s in store for the Wii U’s NFC feature. Check out Iwata’s remarks below.

In addition, the GamePad is the only video game platform with an NFC (near-field communication) reader/writer function. “Pokémon Rumble U” has already taken advantage of this function, but aside from this title, Wii U has failed to make use of the full potential of this function so far, despite it being a built-in feature.

This year, we will make full use of this function by preparing multiple proposals, including the implementation of NFC payments with JR East’s “Suica,” which we announced on a previous occasion. We will showcase our detailed propositions for utilizing the NFC functionality at E3 in Los Angeles in June.


This is something that we’ve posted in our Nintendo investor briefing megapost, but this certainly deserves attention of its own.

As reported by The Wall Street Journal:

Nomura analyst now asking why Nintendo revamped its organizational structure to merge consoles and portable devices. Mr. Iwata says there was a huge technological gap in developing consoles and portable games in the past since portable devices run on batteries, but technological advances have narrowed the architectural difference between the two. He adds he doesn’t know yet whether the two hardware will be merged in the future, but the two will become more like “brothers.”


Nintendo’s latest investor briefing is about to begin. And, per usual, analyst David Gibson is tweeting live from the event. We’re rounding up all of the bits shared at the conference below.

– 11.61m Pokemon XY sold in 9months, 3.52m for Animal Crossing: New Leaf, 2.57m for Luigi’s Mansion: Dark Moon, 2.18m for Zelda: A Link Between Worlds
– 1.94m for Super Mario 3D World, 1.74m for New Super Mario Bros. U, 1.51m for New Super Luigi U, 1.24m for Wii Party U, and 1.15m for Zelda: Wind Waker HD
– Mario Kart Wii still sells 1m in the 9 month period, sales reach 35.26m life-to-date
– Iwata’s focus today: won’t change how hardware and software combined is the strategy, won’t put games on other platforms, but company has learned lessons from past
– Nintendo will continue R&D on hardware in the future
– Need to identify new opportunity and create new market
– President Iwata apologizes for the big cut in its full-year guidance, bows for three seconds
– Iwata isn’t pessimistic about the game console outlook
– No change to game console being the center of its strategy
– Iwata insists the company will not be abandoning its hardware business
– Iwata says Wii U’s weakness is the GamePad, recognition is low
– Price cut isn’t an option for Wii U
– People think GamePad is an accessory for Wii
– Iwata concedes adapting to change is necessary, but he highlights the company has gone through drastic changes in its 125-year history, starting from Hanafuda cards to now game consoles
– Nintendo needs to put a balance between what it’s going to continue doing and the drastic change it needs to undergo
– GamePad needs titles to take advantage of the controller
– GamePad is Nintendo’s highest priority
– Nintendo will NFC titles at E3
– Plan highspeed startup
– Iwata says he needs to revamp its marketing for this year’s holiday season
– Iwata says the company has overcome technological hurdles to making virtual consoles
– GamePad profile to be increased
– Mario Kart 8 to be released in May
– Iwata says he’ll make sure this won’t be just a one-off boost in momentum
– Fast start up of GamePad designed so can play without TV quickly
– Iwata wants to change the definition of the platform, previously it’s been devices-based, 3DS and Wii U are not compatible and users separate
– Nintendo Network ID is important, also used for future handheld and console, will now include smart device, but won’t put Nintendo games on smartphones
– Nintendo will “actively” use smart devices to “make connections with customers”
– Will use smart devices as a catalyst to encourage customers to use its Nintendo platforms
– Won’t optimize software for smart devices, thinking of launching service sometime this year, an on demand service
– Service is ID based and not device based, account relationship with customer, more users play game the lower the price
– If play with friends then perhaps lower price
– Will experiment with this model on Wii U, changing attitude to licensing IP and will seek partner to expand exposure
– Nintendo may not be releasing its popular franchise on other platforms, but Iwata says the company will license Nintendo game character rights to new partners
– In emerging markets plan to push into in 2015, want to establish user relationship, understand prices need to be lower
– Mr. Iwata now going into how Nintendo is going to expand into new fields. He looks back the past 10 years of his tenure, saying he’s had some success in expanding the gamer population by bringing Wii and DS to people who may not have played games in the past before.
– Iwata defines entertainment as improving quality of life (QOL) in the next 10yrs is to improve this, first area is health, want to find blue ocean
– QOL could do wearable devices but wants to leapfrog that to non wearable devices by Nintendo, want to propose healthy structure for day2day
– Thinks there will be synergies between games platform and QOL platform
– Iwata focusing on quality of life through entertainment for the next decade; key world is health, Nintendo is trying out something completely new: non-wearables to monitor your health.
– QOL platform will roll out in April 2015, integrated with games, business plan details in 2014, business impact in fiscal year March 2016
– For those of you wondering what non-wearables are, Nintendo will unveil the details of its new business during 2014 and launch it for the fiscal year through March 2016. Mr. Iwata’s speech is now over. And now the Q&A session is starting.
– Smart device service application is not designed to make money, but as communication to users, act as a channel to users
– Smart device service just advertising is not enough, it needs to be fun and engaging, connect with what people are talking good about
– Iwata says he’s not aiming for short term revenue boost but the smartphone service app is aimed at building a bridge with customers and bringing more information on Nintendo. But he admits it’s hard for people to use the apps on a regular basis if it’s just for marketing purpose.
– Nintendo is increasing its investment to overcome weakness but not intention to continue current investment into next fiscal year
– Marketing will rise as proportion roof revenue but type will change and especially for smart devices
– Iwata says the big boost in capital spending plan is for Nintendo to tackle areas that it’s not good with. So where is Nintendo’s soft spot? That’s a secret, Mr. Iwata says with a grin.
– 3DS will be driver for next fiscal year, Wii U will not provide big profit but software titles will drive restoration
– License character IP= will now be more flexible, won’t license everything, consider competitiveness or if undermine then not do
– Already in discussion for licensing arrangements, no budget set, make profit in not so distant future
– Miyamoto saying WiiU impacted by lack of key franchises, think is resolved, games are not boring, strong reviews for 3D World
– It is single player that is weak and communication about games, reviews have been very strong
– Think franchises can be upgraded in more stable manner working with external developers
– Answering another analyst’s question on how the company plans to return to profitability, Mr. Iwata says the DS will be the main driver for profit for the next fiscal year and the firm will focus on more efficient marketing. Expectations also high for two popular games lined up: Mario Kart and Super Smash Bros.
– To another question that was a bit too long to recap here, Mr. Iwata says he’s never considered quitting. “My conviction and passion have not been shaken,” he says, though adding he took the pay cut because he did feel he does need to take responsibility.
– Admits Nintendo land was not sell explanatory, admits WiiU had vacuum as year, it’s not about volume but quality that’s important
– Iwata’s admits WiiU had vacuum last year
– 3DS dominates in Japan so 3rd party want to develop for, overseas console dominates with developers focused on console and not portable
– But thinks with 3DS having 10m installed base developers are more interested, WiiU rebound will see 3rd party follow
– On the response of software makers, Mr. Iwata says there is still strong support from makers of content that is popular with Nintendo’s main customer base of children and families, but enthusiasm is lower among other software makers. For now, Nintendo will focus on increasing its user platform so that more software makers can come on board, Mr. Iwata says.
– Iwata – next time propose hardware will utilize what has been done on Wii U, cannot have console and portable separate systems, they are brother/sister
– Nomura analyst now asking why Nintendo revamped its organizational structure to merge consoles and portable devices. Mr. Iwata says there was a huge technological gap in developing consoles and portable games in the past since portable devices run on batteries, but technological advances have narrowed the architectural difference between the two. He adds he doesn’t know yet whether the two hardware will be merged in the future, but the two will become more like “brothers.”
– On licensing: says won’t do further San Rio model, prefer to not follow another’s model, might be able to get sticker or wallpaper on smartphone
– Would consider cancel stock, when say non-wearable means something not just have in living room, but want to remain mysterious now on this
– Mr. Iwata says he won’t deny the possibility of carrying out M&As by using the shares the company will buy back, saying its business is facing a transition point. But he says there’s no specific deal that is moving forward that he can talk about for today.
– For those of you wondering what “non-wearables” for health means, here’s the one clue he’s giving out for today: it’s not necessarily something you will use in the living room.
– Iwata: is sharing philosophy with another company and aligning with them, cannot do alone.
– On the possibility of tie-ups, Mr. Iwata says Nintendo can’t do everything on its own and will be “flexible” in considering its options. But he says there’s something that Nintendo will stick to: the creation of products that are unique and not comparable to anything else. “We’d like to work with other companies where necessary while maintaining our unique identity,” he says.
– Wii U sales while weak in USA or UK they were strong in France and currently studying why that was the case
– Iwata: saying entertainment needs to give surprise, this is bigger with hardware and software together, Nintendo integrated has more options
– Integrated can amplify surprise for consumers, hence more of an advantage, not want to give profit target yet
– Responding to a reporter’s question as to why sales were weak overseas while relatively strong in Japan, Mr. Iwata says the company’s marketing got divided between pushing for 3DS and Wii U console and in the end both never “exploded.” “This was the worst year-end shopping season since I became president. We need to rebuild as soon as possible,” he says.
– another discussion of why Nintendo is keeping both the console and software. “By combining the hardware and software, we can amplify our strength,” Mr. Iwata insists.
– Internally call free to play as free to start, just because can make money doesn’t mean have to put games on smart phones
– Want to present entertainment in a different way on smart phones, session over and most leave.

Source 1, Source 2

Bits from Satoru Iwata’s press conference in Japan continue to emerge. Nikkei has a few more quotes about 3DS and Wii U sales, which are as follows:

In the american video game market a high share of the portable console 3DS is ensured, but during the Christmas shopping season last year sales weren’t explosive as expected. With the delay of software releases for the home console Wii U, it can’t recover while momentum is lost. While it’s necessary to rebuild another dimension, we don’t think that we can overcome this situation by applying a large price cut.

Earlier today we heard Iwata stating that a Wii U price cut is unlikely. The comments above specifically mention “a large price cut”, but perhaps something smaller is still a possibility?

Source, Via

Update: We’re hearing mixed reports about what Iwata actually said (or at least, the way in which it was phrased). Other potential translations: “Our approach to targeting children has been inadequate”, “Targeting children isn’t enough”. At this point, a consensus on Iwata’s comment hasn’t been reached.

Original: Another small comment coming from Satoru Iwata has emerged from Nintendo’s conference held in Osaka earlier today. It’s short and sweet: “We haven’t been targeting children enough,” he said.

Asahi Digital reported the quote, but it seems Iwata didn’t share anything extra about the kids demographic. However, the site does also include a separate remark in which Iwata said he’s “thinking on how to make the company stand up again”.

Source, Via

Nintendo president Satoru Iwata commented on a few topics ahead of the company’s investor briefing set to take place later today.

Of Nintendo’s buyback initiative, Iwata said that Hiroshi Yamauchi’s heirs will have to pay inheritance taxes and may need to sell shares. He also remarked:

“That won’t merit shareholders, that’s why we decided on the buyback. But that’s not all the reason. We’ve been rewarding our shareholders mainly through high dividends, but we cannot generate as much profit as we used to make.”

Manage Cookie Settings