Iwata on amiibo success and sales
Posted on 9 years ago by Brian(@NE_Brian) in General Nintendo, News | 3 Comments
We also launched amiibo, our new category of products, at the same time as “Super Smash Bros. for Wii U.”
We had already shipped 5.7 million units worldwide by the end of last year.
amiibo is performing especially well in the U.S., Canada and Australia. Some figures are sold out and are being sold at online auctions at premium prices – something which none of us had predicted.I can say that amiibo has kicked off smoothly, as it is a brand-new product category, launched with a much lower recognition rate than other action figure related proposals from other companies.
First of all, amiibo is a series of “game-connectable figures” supported by multiple titles.
“Super Smash Bros.” was the first title to support amiibo, followed by “Mario Kart 8,” “Captain Toad: Treasure Tracker,” and “Kirby and the Rainbow Curse.” We are planning further compatibility in various software titles.
amiibo is offered at a more affordable price range than packaged game titles, so consumers may feel the hurdle has been lowered to buy them one by one without seasonal gaps. In fact, considering the recent sales, amiibo has shown a smaller decline after the year-end sales season in various markets in the world than packaged titles. Also, I think amiibo can contribute to maintaining active use rates of Nintendo platforms by periodically bringing fresh topics to the applicable software through releases of new amiibo figures.
The first amiibo series after “Super Smash Bros.” will be “Super Mario,” which is compatible with “Mario Party 10.”
We are going to add various changes to the appearances of amiibo store shelves including the “Super Smash Bros.” series. As store shelf space is limited, some amiibo may become standard models while others may be replaced once they sell out.
If this is possible, amiibo will maintain a constant presence in stores, which will be beneficial for all Nintendo platforms.This is a pie chart indicating the regional shipment breakdown of amiibo from its launch until the sixth week of this calendar year.
As you can see at a glance, the sector in red representing the U.S. and Canada accounts for a significant portion: 63 percent. The sell-through proportion of the total shipment is approximately 70 percent in each of Japan, U.S. and Canada, and Europe while it reaches 90 percent in Australia.This is the regional top sales ranking chart of each amiibo figure. This does not perfectly represent the popularity or demand for each character because some amiibo were out-of-stock in some regions, but you can certainly see some regional differences in the sales trends.
This chart shows the amiibo figures with a high retail sell-through rate in each region. Some of the amiibo listed here are already sold out and are now difficult to obtain.
It is difficult for us to promise to continuously ship all of the amiibo figures. We will, however, consider additional production in cases such as when an amiibo figure sells out shortly after launch, an amiibo is indispensable to play a certain game, and when we receive a lot of requests for an amiibo figure from consumers and retailers.
Iwata outlines what will be discussed at Nintendo’s next financial results briefing
Posted on 9 years ago by Brian(@NE_Brian) in General Nintendo, News | 1 Comment
Today, since this is not a Corporate Management Policy Briefing but a Financial Results Briefing after the year-end sales season, which is the biggest sales season of the year, please allow me to focus on the results of the sales season and update you on our most recent business status. While we will further our endeavors to increase our Nintendo 3DS and Wii U businesses in the next fiscal year, we intend to simultaneously challenge ourselves with new endeavors which include our plan to take advantage of smart devices, more aggressive use of Nintendo’s character IP and our new QOL improvement platform business. I am limited in what I can discuss about these efforts now, and I do not think I can successfully convey a big and comprehensive picture of our projects just by sharing with you some fragmented information on these multiple challenges. At the time when we hold the next Financial Results Briefing to discuss the annual results of the current fiscal year, I am hopeful that I will be able to share with you any relevant information, as well as about our financial forecasts, in as much detail as I can. Accordingly, please note that this information is not included in my presentation today.
Full breakdown of amiibo sales rankings in North America and other regions
Posted on 9 years ago by Brian(@NE_Brian) in General Nintendo, News | 10 Comments
We now have a full breakdown of the best-selling amiibo for each major region. Specific numbers haven’t been provided, though we do have rankings. Check out the full lineups in the graphic above.
The above graphic is for sales rankings. For sell-through rankings (percentage of stock sold), check out the lineups below.
North America
1. Marth
2. Villager
3. Wii Fit Trainer
4. Pit
5. Captain Falcon
6. Link
7. Fox
8. Rosetta & Luma
9. Samus
10. Yoshi
Iwata: amiibo that have become scarce/required for play will be restocked if there’s demand from customers and retailers
Posted on 9 years ago by Brian(@NE_Brian) in General Nintendo, News | 16 Comments
Following up on the amiibo stock situation, Nintendo president Satoru Iwata has weighed in on figures that may be replenished in the future.
Iwata noted during Nintendo’s financial results briefing today that it’s difficult to continue shipping all types of amiibo due to limits on production lots, delivery dates, and retail space. However, he did say figures that have quickly become scarce and are needed to play in games will be considered for more production – assuming demand exists from consumers and retailers.
Marth is one amiibo that will be restocked later this year, though it’s unclear when additional product will be made available.
Iwata says Nintendo didn’t expect the amiibo scalper situation to happen
Posted on 9 years ago by Brian(@NE_Brian) in General Nintendo, News | 15 Comments
Ever since the first wave of amiibo released, some consumers have been forced to deal figures that have received little stock, creating the scalper situation. amiibo like Marth and Villager have generated large prices on auction sites such as eBay.
Nintendo president Satoru Iwata commented on this ever-so-briefly today, noting that some amiibo have been selling out in North America, Europe, and Australia. The company did not expect figures to end up going for high prices on auction sites (thus resulting in scalpers).
Nintendo preparing one run limited edition amiibo
Posted on 9 years ago by Brian(@NE_Brian) in General Nintendo, News | 30 Comments
If you weren’t already concerned about the stock situation surrounding amiibo, perhaps that will change soon. Nintendo president Satoru Iwata confirmed during today’s financial results briefing that the company is preparing one run limited edition amiibo. Additional information was not shared.
Link is the most popular amiibo in almost every territory
Posted on 9 years ago by Brian(@NE_Brian) in General Nintendo, News | 13 Comments
We have yet another amiibo update from Nintendo’s latest financial results briefing. President Satoru Iwata revealed that Link is the most popular figure in the U.S., Canada, Europe, and Japan. The only exception is Australia, where Mario is the amiibo with the highest popularity.
Iwata also shared a breakdown of amiibo with the highest sell-through rate:
US = Marth
JPN = Captain Falcon
EUR = Little Mac
Australia = Ike
More: Amiibo
amiibo sales breakdown – majority of sales in the U.S. and Canada
Posted on 9 years ago by Brian(@NE_Brian) in General Nintendo, News | 3 Comments
Nintendo president Satoru Iwata shared more on amiibo sales during the company’s latest financial results briefing.
According to Iwata, 63 percent of amiibo sales are from the U.S. and Canada. Europe is next with 23 percent, followed by Japan with 11 percent, and Australia with 3 percent.
Europe and Japan have sold out 70-79 percent of amiibo stock. In Australia, this figure is over 90 percent.
Nintendo planning NES and SNES trials for amiibo
Posted on 9 years ago by Brian(@NE_Brian) in General Nintendo, News, Wii U | 6 Comments
Nintendo will be doing something a bit different with amiibo later this year. During its latest financial results briefing, the company revealed plans to incorporate NES and SNES titles with the figures.
amiibo owners will be able to scan amiibo, which will then allow them to experience “famous scenes” of different NES and SNES games on Wii U. There are play time limits, however – similar to what’s offered in Super Smash Bros. for Wii U.
Nintendo compares this to being able to switch out carts on a real console rapid fire.
Note that scene selections will be rotated, and you won’t be able to play an entire game for free. The functionality will be introduced in the first half of this year.
Iwata Asks series will continue in the future
Posted on 9 years ago by Brian(@NE_Brian) in General Nintendo, News | 0 comments
Nintendo’s Iwata Asks series was on hiatus for over a year. But out of nowhere, a new interview was published late last week to celebrate the launch of Zelda: Majora’s Mask 3D.
Thankfully, this won’t be a one-time thing. Satoru Iwata recently said on Nintendo’s Japanese Twitter account that the series will continue, even if it’s not at the same pace as before.
