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Super Mario Run

This information comes from Nintendo president Tatsumi Kimishima…

First, I would like to once again state Nintendo’s three main goals for our smart-device business. We would like to utilize smart devices as a platform to reach the maximum number of consumers with our IP. It is a prerequisite that the smart-device business be profitable on its own. We also aim to generate synergy with our dedicated video game systems business to maximize the potential of Nintendo’s overall business strategies. I have also shared in the past that we strive to ensure that each title we release for smart devices provides a high-quality game experience that is optimized for smart devices.

Following these principles, we released a new type of Mario game that you can play with one hand, Super Mario Run. It launched on iPhone and iPad in December. This release was not limited to the countries and regions in which we have offered products and services through our dedicated video game system business, and it reached a wide range of consumers worldwide. As we shared through a previous press release, in its first four days Super Mario Run was downloaded more than 40 million times, a record speed for the App Store. Since then, downloads have maintained a strong pace, and as of today the application has reached 78 million downloads.

Super Mario Run never allowed for true Family Sharing similar to other downloads on iOS. However, players did find a useful workaround last month. With the latest Super Mario Run update, however, it’s been entirely disabled.

Super Mario Run is now entirely downloaded to the device where it originated from. Unfortunately, that means it can’t be shared with family (or anyone else).

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Super Mario Run can now be upgraded to version 1.1.0 on iOS. Below are the changes and additions to this version (thanks Perfectly Nintendo for the translation):

  • Added Easy Mode, which slows down levels and gives you unlimited time and bubbles; however you can’t keep any coins you collect
  • Added a new event
  • Added Korean language support
  • Reduced the number of Toads lost when losing in Toad Rally. Toads are now easier to collect
  • Removed limit on number of times the “Toad” My Nintendo reward can be received to resolve the issue where Toad cannot be received again if, after already having already received the reward, user data is deleted
  • Fixed several other issues

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Super Mario Run has been downloaded 78 million times, Nintendo president Tatsumi Kimishima revealed today. The news was shared during the company’s financial results briefing. Kimishima also said that more than 5 percent of those who downloaded Super Mario Run paid for full version, or roughly four million.

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Apps becoming more expensive due to currency fluctuations is nothing new in the mobile market – and the same is now starting to happen in the UK, although on a much larger scale. Following the UK’s decision to leave the European Union, the Pound has dropped dramatically in value, and as a result, Apple has decided to raise the raise prices on the App Store across the board, by about 25%.

One of the affected titles is Super Mario Run – in the UK, it now costs £9.99 to unlock all of the game’s levels after the initial demo, up from the previous £7.99.

It is not yet known what the game’s price will be on the Google Play Store once Super Mario Run launches on Android devices in March.

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According to the latest data from mobile app store market intelligence group Sensor Tower, Super Mario Run has slipped out of the top 50 grossing iOS apps in the U.S. It’s now sitting at the 52nd spot.

One significant reason for Super Mario Run’s decline on the charts is due to the way it handles monetization. Rather than offering a free-to-play model like the upcoming Fire Emblem Heroes, Mario instead is a one-time $10 payment.

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Super Mario Run will be available on Android devices beginning in March, Nintendo has announced. For those that missed it, pre-registration can be done here.

Super Mario Run originally arrived on iOS last month.

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A new event called “Load of Coins” has gone live in Super Mario Run. For the duration of this event (until January 27th), players will receive 1.5 times the normal amount of coins if they win a match in Toad Rally.

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The React channel has a new video up that has a group of teenagers reacting to (and playing) Super Mario Run. Check it out below.

Pokemon GO was the most downloaded release on the App Store worldwide in 2016, Apple has announced.

Additionally, Super Mario Run was among last year’s top 10 most downloaded apps. That’s despite the fact that it debuted in December.

Super Mario Run set a record with over 40 million downloads in just four days following its release. The game was the most downloaded app globally on Christmas Day and New Year’s Day.

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