EA ANNOUNCES THE SIMS 3 FOR THE NEW NINTENDO 3DS HANDHELD SYSTEM
World’s Most Popular Life Simulator Franchise* Comes to a 3D World in 2011
REDWOOD CITY, Calif., June 15, 2010 – The EA Play Label of Electronic Arts Inc. (NASDAQ: ERTS) today announced that the critically-acclaimed The SimsTM 3 is in development for the Nintendo 3DSTM, and will be available in 2011. The Sims 3, a global success on the PC, Mac and mobile devices, will launch this fall on the PlayStation® 3 computer entertainment system, Xbox 360® video game and entertainment system, WiiTM and Nintendo DSTM making it accessible from every gaming touch point available.

“We’re bringing players the first true 3D life simulation game on a handheld utilizing the ground breaking technology of the Nintendo 3DS,” explained Sam Player, Executive Producer at EA. “With new features like face mapping, a living open neighborhood, connectivity like never before and an all-new feature called “Karma Powers,” we’re making it easier than ever for gamers to play with life from the gaming platform of their choice.”

HUDSON SOFT CO. will participate in developing exclusive titles for Nintendo’s upcoming portable system, the “Nintendo 3DS™,”. HUDSON SOFT is thrilled to have a chance to work with the new system, which will allow players to experience a game in three dimensions without any optical peripherals.

“We are anticipating that this new system will allow us to create great new content for Hudson fans,” said Dai Kudo, Director of Consumer Products. “The Nintendo 3DS is going to change the way games are experienced, and we look forward to playing a part of the initial movement into this new dimension of entertainment.”

HUDSON SOFT is currently developing a new installment of the Bomberman franchise for the handheld system, a trademark IP that has sold more than 10 million units throughout the franchise’s history. HUDSON SOFT is also developing a new title in the 3 million-unit-selling sports-compilation franchise DECA SPORTS, along with a new game in the ball-rolling Kororinpa franchise.

Hudson Entertainment is the North and South American subsidiary of Hudson Soft, an international provider of games and entertainment content founded in 1973. Hudson Entertainment focuses on three key businesses: console retail games, digital download content, and music. Hudson introduced best-selling videogame franchises including Bomberman, Bonk, Military Madness and Deca Sports. Through numerous partnerships with record labels, Hudson has become a leading provider of digital music and video content. For more information on Hudson Entertainment, please visit www.hudsonent.com.

The first Pokémon adventure game on the Wii console puts Pikachu™ at the center of a fun, expansive world filled with adventure, Attractions and Pokémon. The Rare Pokémon Mew™ summons Pikachu to the PokéPark to find the missing Sky Prism Pieces, leaving it up to Pikachu to save the day!
Features:

* Playing as Pikachu, players start their adventure at the PokéPark and play a variety of Attractions that are in each Zone with the help of many different Pokémon. As Pikachu, players compete in Skill Games and Attractions in this action-packed adventure.
* Players interact with and befriend some Pokémon by defeating them in Skill Games. Once players befriend a Pokémon, they can play as them to compete in certain Attractions. Players can compete in the challenges multiple times to try and beat their high score.
* Players use the Wii Remote™ controller turned sideways to navigate through the PokéPark, while different motion controls are used in the various Attractions and Skill Games.
* Players can take photos of their favorite Pokémon in the game and save them to an SD Card (sold separately).

At the grand opening of Mario’s third theme park, the first 100 guests receive a new Mini Pauline toy. Donkey Kong™ arrives as the 101st guest and finds himself out of luck. He grabs Pauline and heads into the park with Mario™ and his Mini Marios in hot pursuit. The fourth game in the series adds new challenges and new opportunities for users to share what they have created.
Features:

* Edit and play: The latest installment to the Mario vs. Donkey Kong™ franchise to arrive on the Nintendo DS family of systems is an exciting action puzzle game in which players use the stylus to place objects like girders, springs, conveyer belts, pipes and ladders to guide the Mini Marios to the end door of each level.
* Using an intuitive tool kit, players can create new level maps and share them with members of the public near or far using the local wireless connection of the Nintendo DS or Nintendo® Wi-Fi Connection and wireless broadband Internet access. People can rate the levels and see which ones people like the best.
* Regular themed challenges will invite user-created entries that players can vote on. The top rated levels will be announced at the end of the challenges.
* Mini Pauline toys join the other familiar toys in the series (Mini Mario, Mini Toad™, Mini Princess Peach™ and Mini Donkey Kong).
* A help button, new map mode and an in-game reference guide, also referred to as the Super Guide, make it easy for anyone to pick up and play.