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Mario

One of the notable discoveries made with the datamine for Animal Crossing: Pocket Camp’s latest update is a Super Mario crossover event. Nintendo has now started to tease this on the game’s official Japanese Twitter account. A short while ago, the image above was sent out.

Nintendo hasn’t said when the event will be starting. However, March 10 – which is Mario Day – would certainly make a lot of sense.

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Nintendo caused quite a stir with Mario a few months ago. Back in September, fans noticed that the character’s Japanese bio had been changed slightly.

It updated to the following, suggesting that Mario had stopped working as a plumber:

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As part of its latest financial results, Nintendo finally confirmed that a new animated Mario movie is on the way. Illumination is being brought in to work on the project.

During the Q&A section of Nintendo’s latest financial results briefing, Shigeru Miyamoto commented on the movie a bit further. Below are his full comments on the film:

Nintendo has published an official announcement covering the news regarding the upcoming Mario movie. Illumination is working on the project, and Shigeru Miyamoto will be co-producing.

Here’s the full announcement:

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This information comes from Nintendo president Tatsumi Kimishima…

As part of utilizing Nintendo IP, we hope to increase visibility of Nintendo characters in the daily lives of our consumers and boost familiarity with the worlds in games made by Nintendo as entertainment. By combining the effects of many such initiatives, we aim to create an engine of competitiveness in the dedicated video game platform business and all of our other businesses.

I will introduce several examples from 2017. The winners of the UTGP T-shirt design competition held in cooperation with Uniqlo were announced, and their designs were sold in Uniqlo stores worldwide.

Kellogg released a breakfast cereal in the US that features Mario on the box. The box contains a new initiative, an amiibo tag with an NFC chip.

Last year we also piloted the release of the main theme songs from game software on music distribution services, ahead of the release of the game software itself.

In addition to these examples, we are engaging in other initiatives to boost opportunities for consumers to interact with Nintendo characters by increasing the number and variety of regional and worldwide collaborations with partner companies. In this way, we will continue seeking to raise the value of Nintendo IP and maximize the potential of our
overall business strategies.

Lastly, we will now introduce a new initiative to effectively use Nintendo IP. We have started development of an animated movie featuring “Super Mario” with Illumination, the movie studio that brought films such as “Despicable Me” and “Minions.” For this project Mr. Chris Meledandri, Founder and CEO of Illumination and Shigeru Miyamoto, Representative Director, Fellow of Nintendo will co-producing the film. The film will be co-financed by Universa Pictures and Nintendo, and distributed theatrically worldwide by Universal Pictures.

Further announcements on details such as release dates will be made at a later date. We look forward to providing further information about the release timing for this movie that we hope everyone will enjoy.

As a part of our effort to expand Nintendo IP beyond video games, we look forward to bringing smiles to people around the world through this movie.

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Nintendo has once again uploaded a video in which Mario responds to a fan letter. You can watch the latest episode below.

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Nintendo has once again uploaded a video in which Mario responds to a fan letter. You can watch the fifth episode below.

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Nintendo has once again uploaded a video in which Mario responds to a fan letter. You can watch the fifth episode below.

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Nintendo has once again uploaded a video in which Mario responds to a fan letter. You can watch the fourth episode below (technically the third letter read as the first video was a general introduction).

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The Play Nintendo YouTube channel has posted another video in which Mario responds to a fan letter. In the latest episode, he’s asked what he does in his free time. Listen to Mario’s response below.

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