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The Washington Post recently spoke with four key developers behind the Mario franchise. Shigeru Miyamoto, Takashi Tezuka, Yoshiaki Koizumi, and Kenta Motokura spoke about the different entries and series in general.

Here’s a roundup for some of their comments:

Super Mario 3D All-Stars - Super Mario Galaxy

According to well-known Nintendo developer Yoshiaki Koizumi, story is added to the Mario titles “at the very end of the game development process”. As a franchise that is much more known for its gameplay, that shouldn’t come as much of a surprise.

Koizumi told The Washington Post in a recent interview:

Super Mario Odyssey

Mario fans have likely noticed that the character’s abilities and movements are never static. Just like gameplay tends to change with each new entry, the same can be said of what Mario is actually capable of doing.

As part of an interview with The Washington Post, Super Mario 3D World and Super Mario Odyssey director Kenta Motokura spoke about Mario’s movements. Motokura noted specifically that with the more recent games, Nintendo has looked to give players “a little more control in mid air” and make some enemies “easier to be jumped on”.

He said:

Nintendo and Amazon have teamed up in a bit of an interesting way. Throughout November, you may find that a package you’ve ordered from the retailer has arrived in a box themed after Super Mario Bros.

Nintendo says that “the Super Mario Bros. branded Amazon boxes are in limited quantity and will be used randomly, while supplies last.” Furthermore, buying a Nintendo product won’t increase the chance of receiving the branded box.

Outside of the box, there’s another small aspect of the partnership. Amazon has opened a page here where My Nintendo members can earn 100 Platinum Points. The Super Mario Bros. 35th anniversary page lets you look at various Mario products, view a history of the franchise, and find hidden trivia.

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Game & Watch: Super Mario Bros.

We have a few more images of the Game & Watch: Super Mario Bros., which arrives on Switch next month. Take a look at the full set below.

Game & Watch: Super Mario Bros. is due out on November 13. We have additional details here, a trailer here, and some specs here.


Mario Halloween

Halloween is just around the corner, and Nintendo has created some special art to celebrate the occasion. We have a new piece featuring Mario above.

Also remember that Splatoween will be held in Splatoon 2 this week with a new Splatfest. We have more information on that here and newly-released art here.



In celebration of the 35th anniversary of Super Mario Bros., Nintendo has prepared a new “Your Mario Melody” commercial. Have a look at the advert below.

The Nintendo UK store is celebrating the 35th anniversary of Super Mario Bros. with special merchandise.

Fans can get their hands on various pieces of clothing, including various playful prints featuring Mario and his friends in a range of regular t-shirts, plus a long-sleeve t-shirt design and a hoodie design. These items come in kids sizes starting from 3-4 years and adult sizes up to 2XL.


LEGO Super Mario - Toad's Special Hideaway

A new Expansion Set has been revealed for the LEGO Super Mario line. Consumers can purchase Toad’s Special Hideaway, which “features a buildable house from Toad Village, a Toad figure for LEGO Mario to interact with and a ? Block offering different rewards.”

Here’s a full overview:

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Update: Cold Stone says that the promotion will last until December 15 (thanks Anthony).

Original: There’s been lots of Mario merchandise as of late extending to clothes, toys, and more. Cold Stone is now getting in the action as well having revealed a few new additions to its menu. Customers can try out Mario’s Super Birthday Blast Creation, Mario’s Super Star Shake, and Rainbow Road Rally Cake.

It sounds like this will be a limited time promotion. That being said, an end date for the availability of these desserts hasn’t been announced.



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