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Niantic

Pokemon GO Fest 2020 proved to be a massive success for developer Niantic. During the two-day event, players spent a total of $17.5 million.

According to Sensor Tower data, $8.9 million was generated on July 25. That was followed up with another $8.6 million on July 26. The $8.9 million made this past Saturday was the highest amount Pokemon GO collected since July 29, 2016, when players spent $13.3 million.

Pokemon GO has earned $539 million since the start of 2020 and $3.7 billion since its 2016 launch.

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Niantic has shared a new interview with Matt Slemon, product lead for Pokemon GO. Slemon was able to discuss some of the features the company has in store for the mobile game.

The first topic discussed is the recently-announced Mega Evolution functionality. Slemon shared the following on that front:

The famous Pokemon duo Jessie and James have shown up in the mobile game Pokemon GO. Both characters can be encountered through one of the new Team GO Rocket Balloons.

Avatar items inspired by Jessie and James have also been added to the shop.

Here’s the full announcement:

Pokemon GO has received a new feature involving Team GO Rocket balloon invasions. Players can battle Team GO Rocket anywhere on the map and battle Rocket Grunts or Leaders, including Giovanni.

Here’s some additional information:

Pokemon GO is officially four years old. To celebrate, Niantic has shared a special piece of art, which we have above.

With Pokemon GO Fest arriving later this month, Niantic has also prepared a new commercial for the event. Check out the advert below.

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Pokemon GO just reached its fourth anniversary having originally released on July 6, 2016. Since then, the mobile game has gone on to earn $3.6 billion in global player spending.

Here are some other notable points, courtesy of Sensor Tower:

The Pokemon Company released a statement a few weeks ago stating their intent to pledge $5 million to support the Black community and, specifically, provide children education and mentorship. Now, they have updated their statement with the list of organizations they will be donating to. The current list is below.

Niantic has shared a ton of details regarding its upcoming plans for Pokemon GO. Players will be able to partake in various activities during the summer and in celebration of the game’s fourth anniversary, leading up to Pokemon GO Fest 2020.

Three weekly challenges are planned with Timed Research lines. When completed, players can unlock additional species of Pokemon that will appear during Pokemon GO Fest 2020.

Here’s what’s in store for the mobile title:

Niantic is continuing to explore ways to adapt Pokemon GO’s gameplay to invididual settings. As part of that, two new features have introduced: daily guaranteed Pokemon encounters and daily free boxes.

Here’s the full rundown:

During today’s Pokemon Presents presentation, it was announced that Mega Evolution is coming to Pokemon GO. This will be available later in 2020.

In other news, Galarian Farfetch’d is now appearing in Pokemon GO. Players will also receive special avatar items themed after the training clothing they can wear in The Isle of Armor from Pokemon Sword/Shield.