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Strauss Zelnick

Yesterday, Take-Two Interactive reported its financial results. The company also held an earnings call with investors and others who are tied to the company.

Early on in the call, Take-Two CEO Strauss Zelnick commented on the performance on NBA 2K18. In terms of Switch specifically, Zelnick said: “we’re very pleased with the title’s performance on this new platform”.

WWE 2K18

This week, Take-Two Interactive reported its latest financial results. The event was accompanied by the regular earnings call with investors, analysts, and other interested parties.

Towards the end of the call, Switch was brought into the conversation. Take-Two was asked about its potential and how the company’s perspective has changed over the past few months.

Take-Two CEO Strauss Zelnick spoke during a technology event earlier today. One topic discussed was none other than Switch.

Zelnick expressed interest in Switch, stating that Take-Two believes in the system. He also acknowledged the “very successful launch.” As far as support goes, Take-Two won’t be putting everything on Switch, but will bring out select tieles.

Zelnick’s full words:

“We believe in it. We see it the way [Nintendo does]; it’s been a very successful launch. It remains to be seen how it does, but we’re excited about it. Assuming there is an installed base, we’ll be there. Not with all of our titles, but selectively.”


Take-Two is starting off its Switch support with NBA 2K18. However, that seems to be just the start of the company’s overall plans for the platform.

Chatting during its latest financial call, Take-Two head Strauss Zelnick said there are plans to support Switch “long form.” He said:

“We’re excited about Switch we’re supporting Switch with NBA 2K18, we’ve said we’re supporting it long form. We’ve said over and over again that when Nintendo comes to market you never want to count them out. So we’re excited about it, but the only thing we can announce is the basketball title.”


Strauss Zelnick, CEO of Take-Two Interactive, has once again weighed in on NX. When asked about Nintendo’s upcoming hardware, Zelnick shared the following:

“We’re believers. We never want to count Nintendo out. They do it over and over and over again. So we feel pretty enthusiastic actually.”

Zelnick also commented on Nintendo’s position n the console race. On that topic, he had this to say:

“It’s not a slump, it’s intentional. They come to market, they do really well, and then they sort of exit the market for a period of time. They’ve been doing it for like 150 years, and that company has been doing the same thing… They’re really thoughtful, they come to market with something they really think is going to work, more often than not it really works, it blows up and then eventually they let it decline and they move on to the next thing. They don’t mind having time in between.”

We heard similar comments from Zelnick last month, as he said Take-Two is “very interested” in NX.


Rockstar Games and 2K Games parent company Take-Two is “very interested” in NX. So says Strauss Zelnick, the company’s CEO.

While talking about the new system in an interview with TheStreet, Zelnick shared the following:

It could be very exciting. You never want to count Nintendo out. They go quiet for a while and then they come to market and do something really exciting. We are very interested and watching closely the development of what Nintendo plans to do next.

While Zelnick’s comments are encouraging, it most definitely does not guarantee support for NX. In 2011, when asked about Wii U, Zelnick did say that Take-Two was “looking at it seriously”. The following year, he mentioned that Take-Two was “skeptical” of the console. Zelnick’s latest comments are at least more favorable than what’ve we’ve heard from him regarding Nintendo in recent years.


In a wide-ranging interview with GamesIndustry, Take-Two CEO Strauss Zelnick discussed the company’s current stance when it comes to Nintendo. Zelnick did say that the company still considers Nintendo to be an “important business partner,” though “we haven’t talked much about it and have nothing announced at the moment.”

Take-Two and its subsidiaries have backed away from Nintendo platforms in recent years. For instance, the company’s only Wii U-related release was the launch title NBA 2K13 through its 2K Sports division.


Aside from NBA 2K13, Take-Two Interactive hasn’t produced much content for Wii U. That’s unlikely to change in the future.

Take-Two Interactive CEO Strauss Zelnick once again commented on Wii U, telling GamesIndustry:

“We haven’t talked about specific titles in development, but we’ve said our strategy is to meet consumers where they are. If they’re buying hardware, we’ll be there with software. That said, we make these really big, AAA titles that work on some platforms, but not others.”

Zelnick said in June 2012 that he was “skeptical” about Wii U when it comes to core games. Apparently, his mentality hasn’t changed much since then.


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