Take-Two CEO Strauss Zelnick believes THQ is done for. Speaking at the MIT Business in Gaming conference today, Zelnick stated that the company won’t be up and running in six months time.
“THQ’s strategy was licensed properties, first and foremost. License stuff from other people, whether it’s UFC or WWE or a motion picture property, and make a game around that. And our approach, since we took over the company, is 100 percent owned intellectual property.
“The most important difference is quality. Take-Two has the highest quality ratings among third-party publishers, according to Metacritic and most people in the industry. Quality really, really, really matters. THQ has had some good game, but their quality levels aren’t even remotely … the quality hasn’t measured up.
“Strategy didn’t work and the execution was bad. To put it another way: the food was no good and the portions were small. THQ won’t be around in six months.”
It’s true that THQ has moved away from licensed products in recent years. However, Zelnick explained the shift to original IP can take quite awhile.
Nintendo Show 3D: April 5, 2012
Colors! 3D Video
Penguin Patrol Video
You can watch each of these videos in the “Recent Arrivals” section of the eShop.
Nintendo explains the gem crafting system in the latest Xenoblade Chronicles “How to Play” video.
Cambridge, Mass. – April 6th, 2012– Harmonix today announced that tracks from Slayer are headed to the Rock Band™ Music Store of downloadable content for the Xbox 360® video game and entertainment system from Microsoft, PlayStation®3 computer entertainment system and Wii™.
Rock Band provides the deepest and best selection of artists, songs and albums through the Rock Band music platform, which features more than 1,400 artists and more than 3,500* tracks via disc and download purchase (complete list of tracks at www.rockband.com/songs). Rock Band’s gigantic music library dwarfs that of any other rhythm video game on the market. More than 100 million songs have been sold through the Rock Band Music Store since its launch on Nov. 20, 2007.
Tracks downloaded from the Rock Band Music Store are compatible with the award-winning full-band Rock Band 3 experience, as well as the upcoming controller-based Rock Band Blitz, coming summer of 2012 for Xbox LIVE® Arcade and PlayStation®Network!
Rock Band DLC Additions for Xbox 360®, PlayStation®3 system and Wii™
Warren Spector chats about Epic Mickey 2 and Epic Mickey: Power of Illusion in the latest Nintendo Show 3D.
5th April 2012, Nintendo today announced the return of its Unleashed tour for 2012-2013, once again giving avid gamers the chance to play all the latest games before they are on general release at a series of events, up and down the UK.
Nintendo has confirmed the first three events as part of the Unleashed tour, including Kitacon and London MCM Expo. Across the tour, fans will have the opportunity to get their hands on the latest games before they hit the shops, get exclusive goodies and maybe even meet a special Nintendo guest along the way!
