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Mario

McDonald’s locations in the UK will begin offering Super Mario Happy Meal toys next week. Starting on August 12, customers will be given items including a Mario visor and Yoshi toy.

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Mattel is teaming up with Nintendo for an interesting product collaboration. As discovered by Brazilian toy site T-Hunted, six Hot Wheels cars based on Mario games are on the way.

Four of the designs are inspired by Mario platformers, and feature a Super Mario Bros. 30th anniversary logo. The other two tie into Super Mario Kart and Dr. Mario.

Here’s the full lineup:

8 Crate Delivery (Dr. Mario)
A-OK (Mario Kart)
Cool-One (Super Mario Bros. 2)
Dairy Delivery (Super Mario Bros.)
School Busted (Super Mario 3)
Volkswagen T1 Panel Bus (Super Mario World)

All of these Mario Hot Wheels are releasing in October.

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Mario has the capacity to resonate with kids, but that doesn’t mean that’s the franchises only demographic. This is something that creator Shigeru Miyamoto echoed in an interview with NPR.

He told the publication:

I would never call Mario a kids game or a mascot that only kids understand. It taps into fundamental building blocks of play. It’s fun to jump and it’s fun to run and feel free and fly up into the sky and all those things.

You can have a full listen to the interview below.

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A Super Mario 30th anniversary video landed on Nintendo’s Japanese YouTube channel today. We’ve posted it below.

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Nintendo is releasing a new Mario vs. Donkey Kong 3DS theme in Japan very soon. For 200 yen, it will be possible to obtain the theme shown below. It’s out on Thursday.

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Members of the Cognitive Modeling Group at Germany’s University of Tubingen are working on something called the “Mario AI Project”. The team is attempting to make an artificially intelligent Mario agent that becomes aware of himself and his environment. Mario can also make decisions about what to do based on spoken instructions. Take a look at the video above to see what progress has been made thus far.

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The Associated Press has published a truly noteworthy interview with Shigeru Miyamoto. There is such a wide array of interesting questions and answers asked that we’re posting the discussion in full below.

Here’s an overview of topics addressed:

– amiibo cards
– The open world of Zelda Wii U
– Star Fox Wii U and how the game will play
– The Sony hack, and how a Mario film is unlikely
– Mario taking on a new role/appearing on a new game on Nintendo’s next platform
– A tease for what lies ahead after Wii U: “we have production lines that are working on ideas for what the next system might be”

Head past the break for all of Miyamoto’s juicy comments!

Another physical reward has landed on the European Club Nintendo website. For 3,500 stars, members can pick up the Mario Golf Balls.

The reward features Mario, Luigi, Peach, and Yoshi golf balls. The box measures approximately 9.5cm x 9.5cm x 4.5cm, and the ball materials are rubber and synthetic resin.


View some photos of the Mario Golf Balls below. The reward can be ordered here.

Several internal Sony e-mails have been leaking to the press over the last week following a particularly nasty hacking incident, and some uncovered by Buzzfeed appear to contain some interesting Nintendo-related details. According to leaked e-mails between producer Avi Arad and Sony higher-ups, Arad had landed the rights for Sony Pictures Animation to produce an animated film based on the popular Super Mario Bros. series:

“I am the proud father of mario the animated film [sic],” producer Avi Arad told Sony studio chief Amy Pascal in an email dated Oct. 23, 2014, with the subject line “Mario.” Arad then forwarded Pascal separate images of him with Mario Bros. creator Shigeru Miyamoto and Nintendo CEO Satoru Iwata, the latter of which included the message, “Happy ceo, lets get together, it’s the mother load. [sic]”

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