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Pokemon has long been known as a handheld-only series. Thanks to the hybrid nature of Switch, that’s finally starting to change. Pokemon: Let’s Go, Pikachu / Eevee got things started last year and allowed fans to experience the games on an actual television. Pokemon Sword and Pokemon Shield are continuing the trend on Switch and will mark an entirely new generation that can be played on the big screen.

In the latest issue of Game Informer, producer Junichi Masuda was asked why it took so long for a Pokemon console game. He first noted the importance of maintaining an open experience in which players can connect with others in real-life, explaining:

Game Informer is continuing its coverage of Pokemon Sword/Shield with a new off-beat video. Below, Pokemon Sword/Shield producer Junichi Masuda and director Shigeru Ohmori answer 101 rapid-fire questions, many of which are about the upcoming Switch titles.

The Pokemon Company has come forward with the first trailer and details for the new Pokemon anime series, which will be called “Pokemon Monsters” in Japan.

In the latest series, Ash will return in a journey around the Pokemon world. It will also feature a new trainer called Go, who has a partner Scorbunny. His goal is to obtain the Mythical Pokemon Mew and to catch all Pokemon.

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A poster for the new Pokemon anime series has popped up on Japanese message boards. Although not from an official source, it definitely looks legit. Other details about this new series had also previously leaked online. The official reveal of the new series is this Sunday, so we should know for sure by then. As you can see, the poster shows Ash and Pikachu, as well as a new male character and Scorbunny. Also featured in the background are several other Pokemon and iconic landmarks from the Pokemon world, as this series is set to take place in all regions of the Pokemon world, in addition to the new region of Galar. The series is set to start on November 17 in Japan.

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Build-A-Bear has revealed Snorlax as the latest Pokemon to be receiving a plushie. It’s out now, with the online bundle costing $57.

Here’s some information about the product as well as some photos:

Game Freak uploaded a video this week with Shigeki Morimoto, the original designer for Mew. While it’s unfortunately only in Japanese at present, Siliconera translated some of the more notable tidbits.

Here’s the full roundup:

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In License Global’s latest issue, the magazine has a report on merchandise sales for 2018. The Pokemon Company placed in the 23rd position having generated $2.98 billion.

License Global attributes a variety of aspects to Pokemon’s success, including the still-popular Pokemon GO and Pokemon: Let’s Go, Pikachu / Eevee. The Detective Pikachu movie, card game, anime, toys, and even fashion collaborations contributed as well.

Thanks to Timurs for the tip.

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IGN has shared an official behind the scenes clip for the Pokemon Detective Pikachu movie. Reynolds talks about his role, and other members of the cast also weigh in. You can watch the short video below.

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Update: The Pokemon Company has announced that it will indeed only be a temporary location. The Pokemon Center will be open in the Westfield Shopping Centre between October 18 and November 15 this year.

 

It seems like London will be getting its own Pokemon Center (shops that exclusively sell Pokemon merchandise) soon. Assets for the location appeared on a press site this morning, but so far there has been no official announcement from The Pokemon Company and no further details are available. However, the press assets describe this as a “pop-up” Pokemon Center, meaning that this is likely only a temporary and not a permanent store. We will keep you updated.

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A trio of new commercials have been released promoting Pokemon the Movie: Mewtwo Strikes Back Evolution.

All three of the spots can be viewed below. Two of them show movie footage mixed with fan reaction, while one is simply from the film.

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