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Reggie Fils-Aime

Switch stock has been a big issue since the system launched earlier this year. It has undoubtedly improved, but it’s still not quite where it needs to be. In places like Japan, the situation is still very frustrating with continued lotteries just for an opportunity to buy a Switch.

In an interview with The Verge, Nintendo of America president Reggie Fils-Aime commented on Switch’s supply situation once again. Being unable to meet demand is something he’s not happy with, and he says Nintendo is “working hard to satisfy as much demand as possible.”

Reggie stated:

Leading up to the launch of Switch, we often heard about how Nintendo was trying to learn from its mistakes during the Wii U era and applying that knowledge for its new console. With the system having been available for several months, Nintendo of America senior product marketing manager Bill Trinen and Nintendo of America senior VP of sales and marketing Doug Bowser reflected on this subject once again.

Trinen fist weighed in on one important aspect Nintendo addressed: the system menu. Whereas Wii U took quite a while to start up and load a game, Switch is lighting fast in comparison.

Trinen said:

Nintendo of America president Reggie Fils-Aime isn’t in attendance at this year’s Nintendo World Championships, but he did record a message that appeared during the opening minutes. We have it below.

Ahead of the Nintendo World Championships this weekend, ESPN spoke with a three important folks at Nintendo: Reggie Fils-Aime, Nintendo Treehouse’s JC Rodrigo, and Bill Trinen.

Aside from the Nintendo World Championships, there was talk about competitive play in general and how Nintendo is approaching the scene going forward. Read what Reggie, Rodrigo, and Trinen had to say below.

Switch has been receiving all sorts of compliments from developers and industry members. Suda51 event recently called the system as well as Nintendo in general “punk”.

Mashable brought this up with Nintendo of America president Reggie Fils-Aime. That led him to talk about Nintendo’s dedication to innovating, in which he mentioned:

Mashable recently spoke with Reggie Fils-Aime, president of Nintendo of America. As part of the conversation, the site asked why Nintendo doesn’t run its business based on the suggestions from passionate fans.

Reggie said the following on that front:

During Variety’s Entertainment and Technology Summit, Nintendo of America president Reggie Fils-Aime was asked about Switch’s success thus far. He weighed in on why the system has been flying off store shelves.

Reggie first highlighted that the ability to take home console games on the go is a big selling point. Having great games like Zelda: Breath of the Wild as well as support from big third-parties and indies has also been important.

Here’s the full response from Reggie:


Source

At Variety’s Entertainment and Technology Summit, Nintendo of America’s president Reggie Fils-Aime offered a brief overview regarding the company’s plans for 2018.

Reggie touched on all of the key points you would expect. Nintendo will still be looking to drive its Switch business with “a number of great games”. Reggie also stressed how increasing the system’s install base will create opportunities for third-parties.

FT was able to speak with Nintendo of America president Reggie Fils-Aime at Variety’s Entertainment and Technology Summit 2017. Reggie was able to comment further on Switch supply situation during the interview.

The lack of stock – especially early on – ultimately boils down to two things. First, the demand for Switch was higher than expected. Second was that Nintendo has been dealing with supply shortages of components.

According to Reggie:

Nintendo of America president Reggie Fils-Aime appeared at Variety’s Entertainment and Technology Summit in Los Angeles today. Reggie commented on a few topics, such as Switch supply, potential TV / movie partnerships, VR / AR.

First, on the topic of getting enough Switch units out there for the holidays, Reggie noted:

“Certainly the demand is there, and our supply chain is there (to hit the 10 million goal). Are we going to have enough for the holiday? That’s what we are focused on.”


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