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Reggie Fils-Aime

The quotes below comes from Nintendo of America president Reggie Fils-Aime…

On how the partnership with Activision for Skylanders SuperChargers came about…

Reggie Fils-Aime: Activision came to Nintendo at the outset of Skylanders development four years ago. So there was always this thought of, wouldn’t it be great if Nintendo [intellectual property] could somehow be integrated into the game?

Jump forward to last year’s E3, when we introduced amiibo, (Nintendo figurines that work with its games) and we articulated our strategy of having figures that could work across games. At the same time, Activision shared with us their vision for their next installment of Skylanders that would include vehicles. And that’s when the conversation became serious.

On why Donkey Kong and Bowser were chosen…

Fils-Aime: Skylanders is all about creatures. So as we looked at our roster, those two fit the game. They’re much more creature-like in their gameplay mechanics and their movements, so those were the two that we agreed would make sense.

On the business strategy behind the collaboration…

Fils-Aime: It was a great opportunity for Activision to create something special that would play only on the Nintendo platforms. It was an opportunity to create these figures that would work on both the Skylanders games, as well as all the compatible games that either Donkey Kong or Bowser plays in. And so it really was an opportunity to do something unique but fit what each company was trying to do.

This information comes from Nintendo of America president Reggie Fils-Aime…

“We’re at a point where we have to take our volume estimates and double them or triple them based on the levels of demand we’re seeing. We’re working very hard to meet that demand.”

– Fils-Aime said Nintendo has been working with its suppliers to “push the envelope” for production
– “the consumer demand continues to outpace supply.”

Source

This information comes from Nintendo of America president Reggie Fils-Aime…

“We focus on the here and now. We’re not like other players in the space that might show a little bit of something that is going to be years in the making. It’s simply because we believe that in getting the fan base excited, we really want to satiate that excitement as soon as possible.”

Source

This information comes from Nintendo of America president Reggie Fils-Aime…

“We have knowledge of the technical space, and we’ve been experimenting with this for a long, long time. What we believe is that, in order for this technology to move forward, you need to make it fun and you need to make it social. I haven’t walked the floor, so I can’t say in terms of what’s on the floor today, but at least based on what I’ve seen to date, it’s not fun, and it’s not social. It’s just tech.”

Source

This information comes from Nintendo of America president Reggie Fils-Aime…

“It was not an apology. It was not a statement about the content we’re showing, essentially it was an ‘I hear you’ message.”

“Mr. Iwata is in Japan and what he’s trying to do is help explain to consumers in Japan what’s going on at E3. The correct translation of his message was: ‘Thank you for your feedback. We hear you and we are committed to continuing to meet your expectations,’ was essentially his message.”

“One of the things I find interesting is that if you look at E3 historically for Nintendo, typically what happens is a press briefing happens or our digital event happens, and then over the course of the next couple of days people see the games get to play the games and the appreciation and understanding of what we’re doing increases over those three days and continues to build into the holidays.”

This information comes from Nintendo of America president Reggie Fils-Aime…

On the decision not to show Zelda Wii U at E3…

Reggie Fils-Aime: “It goes back to the statement i made earlier about how we view E3. We just fundamentally don’t believe in showing content at E3 that is going to be a long term proposition. We like to show content that typically will launch in the upcoming Holiday and maybe extending into the first half of the following year. And at this point, the new Zelda for Wii U is not a 2015 project.”

On how Nintendo showed Zelda Wii U last year even though it seemed like a Q3 game…

Fils-Aime: “No, but when we showed it last year, we believed it was a 2015 game.”

This information comes from Nintendo of America president Reggie Fils-Aime…

“Making people smile is in our DNA. We are a company that’s all about entertainment.”

Reggie also said that when the team was planning this year’s Digital Event, lots of conversations were had with Shigeru Miyamoto due to his involvement with Star Fox Zero and Super Mario Maker.

“One of the things that he shared was that in his youth, he used to make puppets. So that led to a series of brainstorms and it lead to our little collaboration with Henson studios and creating the Nintendo muppets. It was a very fun collaboration.”

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Nintendo of America president Reggie Fils-Aime took on Hungrybox at the Nintendo World Championships 2015. You can view the full match below.

GameSpot has a new interview up with Nintendo of America Reggie Fils-Aime. Reggie was asked about a variety of topics, including classic games for 3DS, why the standard New 3DS didn’t come to North America, and more. He also left a tease stating that more 3DS announcements are coming past E3.

Head past the break for the full Q&A. GameSpot’s full piece is located here.


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