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A new piece of art is now being distributed for Pokemon the Movie: I Choose You! We’ve included it above.


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The Pokémon Company has revealed a stunning projection based art installation created alongside fashion designer Yoshio Kubo.

The fascinating installation uses a range of different sized mirrored pyramids and projections of the culturally iconic Pikachu and PokéBall, with the aim of demonstrating the various stages of fashion creation.

The beautiful Pokémon installation was premiered to the attendees of Yoshio Kubo’s catwalk presentation, as well as being on show to the general public who also had the chance to view the installation as part of Pitti Immagine Uomo.

This installation is the first time that The Pokémon Company has had a presence at such a high profile fashion event. After the success of the installation, The Pokémon Company is continuing to seek further partners to collaborate with in the fashion space.

Source: Pokemon PR


E3 2017 is only a week away, but it already feels like the festivities have started. Today’s Pokemon Direct can be partially attributed to that since we should be getting some big news about the franchise very soon.

No live blog for this one due to how short it is, but you can watch the Pokemon Direct as it happens below in an hour from now (7 AM PT / 10 AM ET / 3 PM in the UK / 4 PM in Europe). Although it’ll only be eight minutes long, similar presentations focusing on the series have been equally short. We’ll put up any breaking news on the site right as it happens.

A special Pokemon Direct will be hosted tomorrow, it’s been announced. The broadcast will be rather short in length lasting eight minutes.

You can watch tomorrow’s Pokemon Direct at the following times:

– 7 AM PT
– 10 AM ET
– 3 PM in the UK
– 4 PM in Europe


Starting today, the online exclusive Squirtle set is available for purchase at and Additionally the Ultra Ball Hoodie and Make-Your-Own Squirtle plush can be purchased separately at all U.S., U.K. and Canada Build-A-Bear Workshop stores.

Eevee is also back at Build-A-Bear Workshop. You can purchase the item once more at either and And just like Squirtle, the Make-Your-Own Eevee plush, and Poke Ball Sleeper, are available separately in U.S., U.K. and Canada stores.


A recent article from Serkan Toto has just reported that the Pokemon Company has disclosed their financials from over the past five years. During this past year. their sales profit has gone up by 26 times then the previous fiscal year.

Here is The Pokemon Company’s net profit for the last five years (all past fiscals ended on the last day of February):

  • 15th fiscal (for the year that ended on February 28, 2013): US$16.6 million
  • 16th fiscal: US$10.6 million
  • 17th fiscal: US$18.4 million
  • 18th fiscal: US$5.6 million
  • 19th fiscal: US$143.3 million

It is most likely that the jump in sales have to do with the releases of Pokemon GO and Pokemon Sun & Moon from last year. Overall, it is amazing how big their profit blew up from last year compared to the year before that.


VIZ Media has a new book on the way to celebrate the 20th anniversary of the Pokemon Adventures manga series. On August 9, fans can pick up The Art of Pokemon Adventures.

Amazon offers up the following description of the book:

“Artwork, sketches and a brand-new manga short story from the artist of the Pokémon Adventures series inspired by the best-selling Pokémon video games!

A collection of beautiful full-color art from the Pokémon Adventures graphic novel series! In addition to full-color illustrations of your favorite Pokémon, this vibrant volume also includes exclusive sketches and storyboards, four pull-out posters and a brand-new manga side story published in English for the first time!”

You can pre-order The Art of Pokemon Adventures and save over $8 via Amazon here. It’s also up on Amazon Canada and Amazon UK.

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A new Pokemon plushie is joining the Build-A-Bear Workshop. Following Pikachu, Eevee, and Charmander, Squirtle will soon be offered as well.

Build-A-Bear Workshop will be launching an online exclusive Pokemon Squirtle set on June 1. It’ll feature a 14″ Squirtle plush, 6-in-1 Squirtle Sound, Poke Ball Slicker, Ultra Ball Hoodie, and an exclusive Pokemon Trading Card Game (TCG) card. The Ultra Ball Hoodie and Make-Your-Own Squirtle plush can also be purchased separately at all U.S., U.K. and Canada stores on the same day. Note that the Poke Ball Slicker and 6-in-1 Squirtle Sound will only be available as part of the online exclusive set.

Pricing information is as follows:

· Online Exclusive Pokemon Squirtle Set (includes plush, a 6-in-1 Squirtle Sound, Poke Ball Slicker, Ultra Ball Hoodie and the Build-A-Bear Workshop Exclusive Pokemon TCG card): $60, plus tax
· Make-Your-Own Pokemon Squirtle plush: $28, plus tax, sold separately at Build-A-Bear Workshop stores and as part of the online exclusive set; includes a Build-A-Bear Workshop Exclusive Pokemon TCG card
· Ultra Ball Hoodie: $10.50, plus tax, sold separately at Build-A-Bear Workshop stores and as part of the online exclusive set

Here are some additional photos:

Source: Build-A-Bear PR


The World Video Game Hall of Fame in its 2017 edition has inducted four new games that deserve it because of how they affected the video game industry: Donkey Kong, Halo: Combat Evolved, Pokémon Red & Green, and Street Fighter II.

The original Donkey Kong arcade game has been inducted because of how it helped to launch the career of one Shigeru Miyamoto, as well as counting as the first appearance of characters Donkey Kong and Super Mario (who was known as Jumpman).

The Pokemon anime is continuing, but this time on a new network. It was announced today that Disney XD will begin airing Pokemon the Series: Sun & Moon on May 12.

Here’s the official overview:

“The adventures of Ash and friends continue in the Alola region with the debut of Pokémon the Series: Sun & Moon on Friday, May 12! Our heroes have many exciting new Pokémon to discover and interesting people to learn from along the way. More new faces will help guide Ash’s latest journeys—but frequent foes Team Rocket have also made the trip to Alola, looking to swipe some high-powered new Pokémon. They’ll have competition from the ruffians of Team Skull, who delight in causing chaos and may have more sinister intentions…”

Fans can watch the first two episodes of Pokemon the Series: Sun & Moon on May 12 at 9 PM. The third will air the next morning at 9 AM, the normal viewing time. Disney XD will also be showing a special presentation of Pokemon the Movie: Volcanion and the Mechanical Marvel on Saturday at 5 PM.


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