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While this is not something directly relating to the collaboration that we have announced today, here is one thing I would like to mention to avoid any misunderstandings.

Nintendo has decided to deploy its video game business on smart devices but it is not because we have lost passion or vision for the business of dedicated video game systems. On the contrary, now that we have decided how we will make use of smart devices, we have come to hold an even stronger passion and vision for the dedicated video game system business than ever before. Nintendo has made this decision because we have concluded that the approach of making use of smart devices is a rational way for us to encourage even more people around the world to recognize the great value of the wonderful game software available on our dedicated game systems.

As proof that Nintendo maintains strong enthusiasm for the dedicated game system business, let me confirm that Nintendo is currently developing a dedicated game platform with a brand-new concept under the development codename “NX.” It is too early to elaborate on the details of this project, but we hope to share more information with you next year.

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As for which Nintendo IP will be used, we do not intend to make any exceptions. Potentially, any Nintendo IP could be used in our smart device software. On the other hand, as I just said, games on smart devices require ever-evolving services rather than just being a finished product. A combined effort will be necessary to operate them. People’s attention would only be dispersed if we simply increased the number of the titles we simultaneously released, and we could not expect to expand our business. Accordingly, we will narrow down the titles for development and operation to some extent.

Please also note that, even if we use the same IP on our dedicated video game systems and smart devices, we will not port the titles for the former to the latter just as they are. There are significant differences in the controls, strengths and weaknesses between the controllers for dedicated game systems and the touchscreens of smart devices. We have no intention at all to port existing game titles for dedicated game platforms to smart devices because if we cannot provide our consumers with the best possible play experiences, it would just ruin the value of Nintendo’s IP.
And, if I can talk a bit further about our game development plan, we will continue doing our best to develop dedicated game titles for our dedicated game hardware platforms just as we have been doing. For smart devices, even in the case where we utilize the same IP, we will create completely new game software that will perfectly match the play styles of smart devices.

As for the details of the game applications for smart devices, we will make the announcements on other occasions. I hope you will look forward to our future announcements.

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This collaboration will create the best prospects for both DeNA and Nintendo.

Just as I explained to you today, Nintendo’s unique strength lies in its IP, which is appreciated by consumers on a global scale.

DeNA’s strength is its world-class Internet service construction and operating know-how.

Nintendo and DeNA will jointly develop and operate gaming applications for smart devices in global markets.

With this alliance, new entertainment that utilizes Nintendo’s IP will be provided globally via smart devices.

Needless to say, now that we are challenging ourselves in this new business area, we hope that hundreds of millions of people will use and enjoy these products.

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Quite a few of you must be wondering why Nintendo, which has never deviated from its cautious stance in regard to the possibility of deploying its game business on smart devices, has now changed its policy.

Please note, however, that I was not dismissing the idea of making games for smart devices per se as I stated at the January 2014 Corporate Management Policy Briefing that a development team of Nintendo would create a smart device application, and please also note that I had not ruled out the possibility of making games when we make use of these devices.

On the other hand, I really had to thoroughly consider how we would be able to grow the business by maintaining and nurturing the value of Nintendo IP and what conditions would make that happen, because the value of content can easily be deflated in the digital world and, especially on smart devices, it is not easy to maintain content value since the lifespan tends to be very short as much content is released and then replaced so quickly. We are making these announcements today because we now have Nintendo’s answer to these questions.

When we further analyze the situation, Nintendo’s strength lies in, or our consumers see the most value in and are willing to pay money for, Nintendo IP, such as our software and characters, and we have been creating and nurturing them together with the history of home video game entertainment.

In order to flexibly deal with the developments of the Internet and social media as well as the changes in the people’s lifestyles, we will start strategic endeavors so that Nintendo can maximize the value of our IP that we have used primarily for our own dedicated game platforms.
I announced Nintendo’s management policy of “more actively utilizing Nintendo IP” and “taking advantage of smart devices” in our Corporate Management Policy Briefing back in January 2014. The endeavors that I am explaining now are in line with these management policies.

Companies to develop new game apps featuring Nintendo IP for smart devices and a new multi-device membership service

TOKYO–(BUSINESS WIRE)– Nintendo Co., Ltd. (Tokyo: 7974) and DeNA Co., Ltd. (Tokyo: 2432) today entered into a business and capital alliance to develop and operate new game apps for smart devices and build a new multi-device membership service for consumers worldwide.

Leveraging the strength of Nintendo’s intellectual property (IP) and game development skills in combination with DeNA’s world-class expertise in mobile games, both companies will develop and operate new game apps based on Nintendo’s IP, including its iconic game characters, for smart devices. The alliance is intended to complement Nintendo’s dedicated video game systems business and extend Nintendo’s reach into the vast market of smart device users worldwide. Under the alliance, DeNA will also be able to strengthen its gaming business at a global scale by leveraging Nintendo’s IP. To ensure the quality of game experience that consumers expect from this alliance of Nintendo and DeNA, only new original games optimized for smart device functionality will be created, rather than porting games created specifically for the Wii U home console or the Nintendo 3DS portable system.

This week’s 3DS eShop charts are as follows:

Software

1. Monster Hunter 4 Ultimate
2. Mario vs. Donkey Kong: Tipping Stars
3. Mario Kart 7
4. Zelda: Majora’s Mask 3D
5. Mighty Switch Force! 2
6. Zelda: Link’s Awakening DX
7. Super Mario Bros. 3
8. Mighty Switch Force!
9. Zelda: Ocarina of Time 3D
10. The Legend of Zelda
11. Super Smash Bros. for 3DS
12. Shovel Knight
13. Phoenix Wright: Ace Attorney Trilogy
14. 3D Out Run
15. Super Mario 3D Land
16. Super Mario Bros.
17. OlliOlli
18. Animal Crossing: New Leaf
19. Phoenix Wright: Ace Attorney – Dual Destinies
20. Donkey Kong Land

Videos

1. Pokemon Shuffle Trailer
2. Fossil Fighters: Frontier E3 2014 Trailer
3. Mario vs. Donkey Kong: Tipping Stars Launch Trailer
4. Zelda: Majora’s Mask 3D Launch Trailer
5. New 3DS XL Trailer
6. Mario vs. Donkey Kong: Tipping Stars Gameplay Trailer
7. Azure Striker Gunvolt Update Trailer
8. Mario Kart 7 Video
9. Xenoblade Chronicles 3D – Heir to the Monado Trailer
10. Code Name S.T.E.A.M. Launch Trailer
11. New 3DS XL Zelda: Majora’s Mask 3D
12. Super Mario 3D Land Video
13. Mario vs. Donkey Kong Tipping Stars E3 2014 Video
14. Photos with Mario Trailer
15. Donkey Kong Swings onto the Virtual Console Trailer
16. Zelda: Majora’s Mask 3D Gameplay Video #2
17. Super Smash Bros. for Wii U/3DS One Dog, One Bird, One Zapper
18. Pokemon Omega Ruby/Alpha Sapphire E3 2014 Trailer
19. Cube Creator 3D Trailer
20. OlliOlli Trailer

Source: 3DS eShop

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Fossil Fighters: Frontier box art

Mario Party 10 isn’t the only new Nintendo game coming out in North America this week. Fossil Fighters: Frontier is launching on the 3DS as well. If you’re planning on buying the game digitally, keep in mind that it takes up 1,406MB of space.

Thanks to Jake for the tip.

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