Posted on 10 years ago by Brian(@NE_Brian) in General Nintendo, News, Wii U | 88 Comments

Nintendo has always been coy when it comes to technical specs. We rarely see spec sheets from the company, and we often don’t see comments about what Nintendo’s systems can do from a technical perspective.

Last week, Nintendo senior managing director Genyo Takeda spoke with investors about how “Nintendo tries not to emphasize the raw technical specifications”, instead opting to place the focus “on how we can use technology to amplify the value of our entertainment offerings”.

Takeda said, “Whether a machine is powerful or not only has meaning in the context of whether that can express itself in terms of gameplay to consumers.”

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Posted on 10 years ago by Brian(@NE_Brian) in General Nintendo, News | 3 Comments

Nintendo announced a new approach to character licensing at its financial briefing last week. Whereas the company previously guarded its characters closely, Satoru Iwata confirmed plans to make IP more widely available and “actively expand” its character licensing business.

Iwata later clarified to investors that Nintendo won’t likely approve each request. Rather, Nintendo “will judge, based on our own criteria, if that licensed product really leads to consumers’ smiles in the medium- to long-term, and if it is in direct competition with our core business.

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Posted on 10 years ago by Brian(@NE_Brian) in General Nintendo, News | 2 Comments

Last week, Nintendo confirmed plans to take advantage of smart devices in a number of ways. This will demonstrate “the value of our entertainment offerings, thus encouraging more people to participate in Nintendo platforms.”

Nintendo president Satoru Iwata elaborated on the company’s plans and goals for smart devices during the Q&A portion of its investor briefing. You can find his comments in full below.

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Posted on 10 years ago by Brian(@NE_Brian) in General Nintendo, News | 3 Comments

The family of Hiroshi Yamauchi has a “desire to sell” its shares, Bloomberg reports. Yamauchi was president of Nintendo for over 50 years and passed away last September.

Yamauchi’s heirs currently maintain 10 percent of the total shares for Nintendo. Yet despite the family’s interest in selling its shares, it’s unclear just how much they intend to part with.

Meanwhile, Nintendo will initiate its buyback program worth totaling 114.2 billion-yen ($1.1 billion) tomorrow. The company could puchase as many as 9.5 million shares (7.4 percent) at 12,025 yen each.

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Posted on 10 years ago by Brian(@NE_Brian) in General Nintendo, Videos | 3 Comments

This is some truly impressive stuff!

More: Attack on Titan, fan video, Super Smash Bros.

Posted on 10 years ago by Brian(@NE_Brian) in General Nintendo, News | 10 Comments

Those who watch the Super Bowl with Nintendo TVii tomorrow can enter for a chance to win a special, limited edition Nintendo jersey.

Nintendo of America president Reggie Fils-Aime shared the giveaway news on Twitter just a few minutes ago. He also made note of how Nintendo TVii users can make predictions about the game in real-time and earn high standings on the Leaderboard against other football fans.

The tweets in full:

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Posted on 10 years ago by Brian(@NE_Brian) in General Nintendo, Videos, Wii Shop Channel | 2 Comments

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Posted on 10 years ago by Brian(@NE_Brian) in General Nintendo, News, Wii U | 0 comments

Sony has officially announced its acquisition of a Japanese factory operated by Renesas Electronics, the plant which produces Wii U’s embedded DRAM. Going forward, the factory will be known as the Yamagata Technology Center under Sony Semiconductor Corp.

Renesas will need to transfer its Tsuruoka assets to Sony by March 31. Sony Semiconductor Corp. will still produce some semiconductors (which may include Wii U’s eDRAM chip) “for a certain period of time,” but will eventually move manufacturing to its Naka plant or completely cease production.

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Posted on 10 years ago by Brian(@NE_Brian) in General Nintendo, News | 12 Comments

Nikkei has published another interview with Nintendo president Satoru Iwata, this time in English. Iwata spoke about Nintendo’s poor financial performance as of late, those who are concerned about the company’s business operations going forward, and more.

Iwata also mentioned the need to “abandon old assumptions about our businesses”. This includes M&As (mergers and acquisitions), he said.

Head past the break for Iwata’s comments in full.

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Posted on 10 years ago by Brian(@NE_Brian) in 3DS, General Nintendo, News, Wii U | 4 Comments

Japanese publication Nikkei recently posted an interview with Nintendo president Satoru Iwata. Iwata commented on the company’s plans for smartphone apps, reviving the home console business, and a successor for Nintendo’s CEO position – of which he’s not thinking about in the near term.

Read on below for some paraphrases of Iwata’s quotes.

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