Software
1. New Super Mario Bros. 2
2. Super Mario Bros.
3. Super Mario Land 2: 6 Golden Coins
4. Wario Land: Super Mario Land 3
5. The Legend of Zelda
6. The Legend of Zelda: Link’s Awakening DX
7. Crazy Chicken Pirates 3D
8. Photo Dojo
9. Colors! 3D
10. Pushmo
11. Touch Battle Tank 3D
12. Cut The Rope
13. 3D Classics: Kirby’s Adventure
14. Petit Computer
15. Bird Mania 3D
16. Plants vs. Zombies
17. Mario vs. Donkey Kong: Minis March Again!
18. Sonic the Hedgehog: Triple Trouble
19. Mario Clock
20. Super Mario Land
Videos
1. New Super Mario Bros. 2 Coin Rush
2. New Super Mario Bros. 2 Warp Cannon
3. Club Nintendo Video
4. New Super Mario Bros. 2 Commercial
5. New Super Mario Bros. 2 Rainbow Course
6. Nintendo Show 3D: August 9, 2012
7. New Super Mario Bros. 2 Trailer
8. New Super Mario Bros. 2 Info Video
9. Iwata Asks: New Super Mario Bros. 2
10. Nintendo Show 3D: August 23, 2012
11. New Super Mario Bros. U Trailer
12. Pokemon Black/White 2 Video
13. Super Mario Bros. Video
14. Wario Land: Super Mario Land 3 Video
15. Nintendo Show 3D: July 26, 2012
16. Pokedex 3D Video
17. Petit Computer Video
18. Touch Battle Tank 3D Video
19. Kingdom Hearts 3D Video
20. Mario Kart 7 Video
Source: 3DS eShop

A new downloadable reward is available on Club Nintendo.
3D Classics: Excitebike has been swapped out for Tennis. The game is available for 150 coins.
You can order Tennis here. It’s available as a 3DS VC download until September 9.
Scribblenauts Unlimited (3DS) – E10+
Disney Epic Mickey: Power of Illusion (3DS) – E
NBA 2K13 (Wii) – E
The Trash Pack (3DS/DS) – E
Wipeout 3 (Wii U) – E10+
Toki Tori (3DS) – E
Just Dance 4 (Wii/Wii U) – E10+
Transformers Prime: The Game (Wii U) – E10+
Assuming the ESRB is accurate, Wipeout 3 is on its way to Wii U. Toki Tori has also been rated for the 3DS – I assume we’ll be seeing it on the eShop soon!
If I’m not mistaken, Outdoors Unleashed: Africa 3D was originally released at retail. It’s now coming to the eShop this Thursday for $3.99.
Update: Bumped to the front page with additional (and higher-quality) images (via).
Devil Summoner: Soul Hackers comes out in Japan later this week. Included with all copies of the game is a first trailer for Shin Megami Tensei IV.
It seems that a few folks have already managed to get their hands on the game and have snapped a few shots of the debut video. You can find some off-screen shots in the gallery above.
The main new ones here at the Onitore, Kirby, and Japanese McDonalds 3DS puzzles. You can also take a look at some of the other ones in the video above.