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Bill Trinen

IGN published an article about Tomodachi Life earlier today, and it’s filled with a bunch of quotes from Nintendo of America senior product marketing Bill Trinen. Trinen tackled topics pertaining to the game’s name, changes for the west, and more.

You can find Trinen’s comments below. IGN’s full article is located here.

Nintendo seems to have some ambitious plans for StreetPass in the future. We’ve already heard about the possibility of scavenger hunts and crossword puzzles. Nintendo of America’s Bill Trinen has also teased additional content for Nintendo Zones.

Speaking with IGN, Trinen teased that Nintendo is “looking for more creative content that we can use to distribute at Nintendo Zones. The feeling is that, if we’re able to offer people content at Nintendo Zones that they can go and download and then experience StreetPass while they’re there, that’s going to be the best way to get people excited about it and doing it on a regular basis.”


Nintendo’s reasoning for holding National StreetPass Weekend is twofold.

Not only does the event provide 3DS owners with a unique opportunity to experience the functionality, it can also serve as a promotional tool. The latter element can lead to increased buzz for the 3DS as Christmas approaches.

Nintendo of America’s Bill Trinen told GamesBeat:

“We want to make sure that here in America, where the population isn’t quite as dense, people get an opportunity to exist the fun of the StreetPass games. What we want to do is, instead of forcing people to establish a new routine to serve StreetPassing, we want to find ways to fit StreetPass into their everyday lives as it exists now.”

“That’s a definitely a side benefit. If people are going to be buying the 3DS system, obviously we want them to be playing it, and we want to reward them for carrying it around with them.”


According to Bill Trinen, Nintendo’s director of product marketing, the company is considering a couple of unique opportunities for the 3DS’ StreetPass functionality. Trinen told Polygon that scavenger hunts as well as Nintendo-game-themed crossword puzzles are both something that may be explored going forward.

Trinen’s comments came about while discussing National StreetPass Weekend, which takes place this Saturday and Sunday.

He said:

We are going to look and see how things go, to see whether it’s something we can do again nationally or potentially internationally. There are other things we’re looking at to leverage Nintendo Zone and StreetPass in 2014 too. We’re batting around ideas with what we can do with scavenger hunt activities with StreetPass and Nintendo Zone.

If you’re at home it becomes a little bit more artificial, a little bit less about encouraging the people who are enjoying the 3DS to take it out with them like you are. Then it’s just random connections over the internet. There is something [magical] about encountering these people who are maybe like you, about feeling like you are part of the same community.


A short but sweet Nintendo segment just wrapped up on GT.TV, where Bill Trinen shared a few new details about Super Mario 3D World and The Legend of Zelda: A Link Between Worlds. You can find an overview of what was revealed in the summary below.

Super Mario 3D World

Shifty Boo Mansion

– Ghost house theme
– Team has done more with it in terms of shifting platforms, staircases

Pretty Plaza Panic

– Slightly different structure from a level standpoint
– Timer starts at 100
– Goal is to get anything you can within that time limit
– Stop watches give you additional time
– Get stars, other items
– Switch in the level designed to be activated only by Peach

Zelda: A Link Between Worlds

– Ice Ruins
– Central tower has elevators that go from top to bottom
– Going down, down down to the bottom of the level and then working your way back up
– Use the Fire Rod in the dungeon to melt blocks, etc.
– Shoots out a wave of fire
– Upgrade it further and it can almost become like a fire tornado

GameTrailers TV has a tradition of featuring Nintendo for an entire episode on an annual basis. It looks we can expect something similar this year as well.

On Twitter, Geoff Keighley confirmed that Nintendo will be highlighted on GT.TV in the future. Reggie Fils-Aime and Bill Trinen are both a part of the episode.

Keighley’s tweet is as follows:

No word yet on when the episode will air, but it should be sometime within the next few weeks.


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