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Bill Trinen

IGN recently spoke with Nintendo of America senior product marketing manager Bill Trinen and senior VP of sales & marketing Doug Bowser. The two had plenty to say about the Nintendo World Championships. Between the two, we’re able to hear about how the games tend to be a surprise, how the titles are chosen in the first place, and the types of participants brought in this year.

Read about these responses below. You can find the full article on IGN with more comments here.

Leading up to the launch of Switch, we often heard about how Nintendo was trying to learn from its mistakes during the Wii U era and applying that knowledge for its new console. With the system having been available for several months, Nintendo of America senior product marketing manager Bill Trinen and Nintendo of America senior VP of sales and marketing Doug Bowser reflected on this subject once again.

Trinen fist weighed in on one important aspect Nintendo addressed: the system menu. Whereas Wii U took quite a while to start up and load a game, Switch is lighting fast in comparison.

Trinen said:

Ahead of the Nintendo World Championships this weekend, ESPN spoke with a three important folks at Nintendo: Reggie Fils-Aime, Nintendo Treehouse’s JC Rodrigo, and Bill Trinen.

Aside from the Nintendo World Championships, there was talk about competitive play in general and how Nintendo is approaching the scene going forward. Read what Reggie, Rodrigo, and Trinen had to say below.

Nintendo announced an Expansion Pass for The Legend of Zelda: Breath of the Wild last week. Those who buy it upon release on March 3 will have access to a few items, but the real content will be delivered in the summer and the holiday season with additions such as a new hard mode, new dungeon, and a new original story.

Some fans were taken aback by the DLC announcement. The reaction has been mixed, as is evident through the likes to dislikes ratio from the news shared on Nintendo’s YouTube page.

Nintendo’s Bill Trinen stopped by the latest episode of IGN’s Nintendo Voice Chat podcast this week to chat more about Switch. During the show, he was asked about his response to the Zelda DLC reaction. That prompted him to explain Nintendo’s approach, and Trinen shared an in-depth answer as to why Nintendo is deciding to create DLC for Breath of the Wild.

He said:

Several important Nintendo figures were spotted at the Nintendo New York store recently, likely attending the private event that has been occurring since yesterday. Among those attending are Yoshiaki Koizumi, Shinya Takahashi and Bill Trinen.  You can view some footage from the event below, along with the various Twitter and Instagram posts that the gang appeared in.


Shigeru Miyamoto and Bill Trinen, senior product marketing manager of Nintendo of America, both weighed in on the Wii U games that should be given a second look while speaking with Game Informer.

Miyamoto was up first. His choice? Star Fox Zero.

About Star Fox Zero, Miyamoto had this to say:

“I think personally Star Fox is a really fun game if you sit down a play it. I think, for example, an elementary school kid who plays it without any preconceived notions, I think it would be really fun for them. I think it’s also really, really fun for siblings to play it together.”

Bill Trinen had a different pick. He went with Pikmin 3, which he feels is “the most amazing game on Wii U” and has one of the best new multiplayer mode.

IGN is back with another feature on The Legend of Zelda: Breath of the Wild. The site has more commentary from producer Eiji Aonuma, Shigeru Miyamoto, and Bill Trinen on the game. Topics include towns, Link’s clothing (including the blue tunic), missions, and story.

Head past the break for the rundown of Aonuma, Miyamoto, and Trinen’s comments on these aspects. The rest can be found here.

At E3 last week, Game Informer chatted with Shigeru Miyamoto and Nintendo’s Bill Trinen about The Legend of Zelda: Breath of the Wild. Miyamoto touched on the gameplay, why he’s conflicted about hunting, and why these games are so hard to create. The full interview is below.

IGN recently had the opportunity to speak with Nintendo’s Bill Trinen about Miitomo, Nintendo’s future on mobile, and My Nintendo.

First, here’s what Trinen had to say about Miitomo and keeping the app updated going forward:

“Our development team is looking at it very much as just the initial release. They do have plans to continue to update. They’ll probably start by looking at how people are playing with Miitomo and how they’re interacting with it. But I think they’re looking at a couple of different ways that Miitomo will grow over time.”

“Certainly some of the updates are the addition of new outfits or new versions of the Miitomo drop mini-game, which you play using game tickets. You can even see, on the simpler side, updates to the questions you’re asked. But I also think they’re going to be looking longer term at the opportunity to do bigger updates that might add in new features and expand the experience.”

Nintendo’s Bill Trinen no longer appears to be playing in EVO 2015’s upcoming Super Smash Bros. for Wii U tournament. Writing on Twitter, Trinen explained that he has “had a change of plans after the news this week” – almost certainly a reference to the passing of Satoru Iwata.

While Trinen won’t be participating in the Smash Bros. Wii U tournament, he will still “be watching and cheering from afar.” Perhaps next year will allow for his entry at the event.


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