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General Nintendo

Nintendo’s E3 2016 booth is entirely dedicated to The Legend of Zelda: Breath of the Wild. Those are the only demo stations you’ll find, but the booth itself is decked out with a theme based on the game as well.

Here’s what Charlie Scibetta, senior director of corporate communications at Nintendo, had to say about the booth:

“We just wanted to create an immersive experience in the booth and dedicate everything to the one game by replicating the experience happening in the game. It’s an open-air adventure. You can feel one with nature. You can hear the sound of wind in the booth. We have fans. We have real grass. Everything is to scale. We wanted to go big with Legend of Zelda: Breath of the Wild. It’s very much a nature kind of experience.”

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We all know that Dragon Quest is a massive hit in Japan. When it comes to the west though, the series hasn’t seen the same sort of success. Square Enix’s Yu Miyake shared two reasons as to why this is the situation we’re in.

Miyake first told Polygon:

“There’s two main reasons. The first is that, in Japan, the Famicom was kind of the moment that video games became part of families, and people really started bringing them into their homes.”

“In the West, we feel like PlayStation is where home consoles really caught on with Final Fantasy 7, so Final Fantasy has that foundation … where it really captured the hearts of gamers.”

Miyake also pointed to the “cartoonish style” from character designer Akira Toriyama as a turnoff for overseas gamers.

The second day of E3 2016 has now drawn to a close. Nintendo Minute’s Krysta recaps it all in the video below.

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The Nintendo UK store is now offering a special Zelda version of its Mystery Box. Here’s a description from the store:

Unlock the surprises hidden in the Nintendo Mystery Box – The Legend of Zelda Edition, and you’ll have everything you need to venture in to the Kingdom of Hyrule.

This time we’re celebrating the classic Legend of Zelda series, with a Mystery Box which includes 5 pieces of themed merchandise and exclusive collectables.

It’s dangerous to go alone! Take this.

Release Date: 02 September 2016

The box costs £24.99. Those who are interested can order it here.

The Legend of Zelda: Breath of the Wild helped Nintendo have a strong presence on social media. Yesterday, as the company’s Treehouse stream began, the company earned 20,000 mentions in an hour. Although mentions trailed off later in the day, Brandwatch counted 73.3k mentions of Nintendo.

Zelda: Breath of the Wild saw 75,000 mentions. As for Pokemon Sun/Moon, there were 5.8k mentions.

Here’s another look at Nintendo’s E3 presence on social media:

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Yesterday, Nintendo announced Mario Party: Star Rush and upcoming Super Mario amiibo as well as a release date for Paper Mario: Color Splash. We now have dates for all three in Europe. All of these products are actually launching on the same day: October 7.

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The first day of E3 2016 has come to a close, but Nintendo has plenty to show – particularly with Zelda: Breath of the Wild. Nintendo Minute’s Kit Ellis recaps it all in the video below.

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Today’s Nintendo stream ended with Kit and Krysta appearing for a new episode of Nintendo Minute. For the full recording, view the video below.


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