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Reggie Fils-Aime

It was the end of an era this week with Reggie Fils-Aime retiring from Nintendo of America. Reggie had a lengthy stay with the Big N having been there for over 15 years, including his role as president for 13 years.

Reggie was very different compared to your average company executive. He developed a fan following thanks to his personality, various appearances, and meme-worthy moments. Reggie was on stage at E3, in video presentations, at launches for new systems and games, and more. He was never afraid to embrace the community or poke fun at himself either.

Since Reggie has retired from Nintendo, we want to know what your favorite memory is of him during his time at the company. Was it his initial introduction at E3 2004? The time when he said “What’s wrong with you?” if you didn’t own a 3DS during one of the first showings of a Nintendo Direct presentation? Let us know in the comments below.

Update (4/18): We’ve updated this post with another one of Reggie’s retirement gifts.

Original (4/17): As the former Nintendo of America president, Reggie Fils-Aime was a big deal. He had plenty of respect inside the company, and was also beloved by fans.

Reggie might have retired from Nintendo, but he was most definitely sent off in style. A number of lovely gifts were sent his way, including a working Virtual Boy, art from Retro Studios, a “notebook for names taken,” “a plastic ass to kick,” a book of notes from employees, a Mario statue, and a special art piece.

Here’s a look:

We knew this day was coming, and now it’s finally here. Reggie Fils-Aime, who spent more than 15 years at Nintendo of America and has been the company’s president for well over a decade, has retired. Today was his last day at Nintendo.

Doug Bowser is stepping into the role of president for Nintendo of America, as previously announced. Bowser previously acted as senior vice president of sales and marketing.

Reggie will definitely be missed, but he was able to depart on his own terms and he is leaving Nintendo in a good place. Now he’s earned a much-deserved break and intends to spend more time with his wife, family and friends.

Many gaming developers, industry insiders, and executives have joined social media over the years, but there’s one bigwig who has stayed away from the fun: Reggie Fils-Aime. Now that Reggie is retiring from Nintendo, he’s decided to hop on board the Twitter train. You can follow him here.

Reggie has currently shared the following tweet:

Hey there, my mischievous koopalings!

This week on NEP, we’re doing a special feature on just how much we adore Reggie Fils-Aimé: our favorite moments, how he helped define a new era of Nintendo and the games industry, and how he interacted with the fans on an intimate level. Plus, who is Doug Bowser and why are we looking forward to him? Then we go deep, DEEP into the Xbox Game Pass for Switch rumors by having a great discussion on the industry moving forward, how Microsoft is trying to have it evolve with this new tier of streaming and distribution, and the infrastructure they depend on. Plus, so much more! We hope you enjoy our insight.

A big thank you to all of our listeners and to those who share the podcast and contribute to NEP’s continued growth! Check below for more details and timestamps.

It came as quite the surprise today that Nintendo of America president Reggie Fils-Aime is retiring. Reggie will be leaving the company in April, and will be replaced by Doug Bowser.

Just after the news broke, there was naturally a strong reaction. Xbox boss Phil Spencer, The Game Awards host Geoff Keighley, and plenty of developers shared their thoughts and thanked Reggie in response.

Here’s a roundup of the notable responses we’ve come across:

Following up on the unforeseen news regarding his retirement, current Nintendo of America president Reggie Fils-Aime has shared a video message on social media. You can watch it below, in which he thanks the fans and more.


Nintendo has just announced that Reggie Fils-Aime, the president of Nintendo of America, will be retiring. Reggie’s last day at the company will be taking place on April 15.

Doug Bowser will be taking over Reggie’s role, and will become the new president for Nintendo of America. Bowser is currently working as senior VP of sales and marketing.

Here’s the full announcement:

The Game Awards 2018 started in a rather neat fashion. Nintendo of America president Reggie Fils-Aime appeared on stage, as did Sony Interactive Entertainment Worldwide Studios boss Shawn Layden and Xbox head Phil Spencer. They weren’t there to announce anything, but rather come together and deliver a brief speech. It’s not exactly something that happens a lot.

Reggie spoke about the moment with IGN after the show last week. Here’s what he had to say:

Many people had predictions as to what Nintendo would show at The Game Awards last week. Yet not many saw an exclusive new Marvel game for Switch coming – especially one developed by Team Ninja.

Nintendo did in fact announce Marvel Ultimate Alliance 3, and it’s coming only to Switch next year. After The Game Awards ended, IGN asked Nintendo of America president Reggie Fils-Aime how the three-way collaboration with Marvel and Team Ninja happened.