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Reggie Fils-Aime

As Nintendo heads into the busy sales season that are the holidays, Kotaku caught up with Nintendo of America president Reggie Fils-Aime. Reggie spoke about why people should be interested in Super Smash Bros. Ultimate, the goal of of selling 20 million Switch systems this year, and reflected on Switch in 2018.

One interesting commented popped up when Reggie mentioned that he would liked to have seen Smash Bros. launch earlier in the year. Why? Because an early December launch is “challenging” business-wise and retailer-wise.

While Nintendo was at the top of its game during the Wii era, the same can’t be said of Wii U. Wii managed to sell 100 million units while Wii U unfortunately couldn’t even make it to 15 million. There were certainly dark times, but Nintendo navigated through those difficult years and has found success once again with Switch.

During an appearance at GeekSummit earlier this month, Nintendo of America president Reggie Fils-Aime was asked about how he and the company as a whole went about leading its staff during the Wii U era and keep them believing in their larger vision. Reggie’s response included a note about Nintendo’s constant reinvention, that the Big N is about doing things differently from others, and how “there will always be stumbles along the way.”

At GeekWire Summit earlier this month, Nintendo of America president Reggie Fils-Aime stopped by for a thirty minute chat. For the full recording, check out the video below.

More comments have emerged from Nintendo of America president Reggie Fils-Aime’s appearance at the 2018 GeekWire Summit. Reggie discussed why Switch uses mobile app for voice chat, how Nintendo is competing for entertainment time as opposed to the Xbox and PlayStation, and more.

Here’s the roundup:

At the 2018 GeekWire Summit in Seattle earlier today, Reggie Fils-Aime stopped by. The Nintendo of America president addressed the Wii U’s failures, but also spoke about how it eventually paved the way for Switch.

Speaking about the Wii U, Reggie stated:

Where’s the last place you’d expect Nintendo of America president Reggie Fils-Aime to show up? How about in a Seattle Police Department lip sync challenge? Yes, that has actually happened.

Reggie makes a quick cameo appearance in the video below. If you’re having trouble seeing him, look around the 2:30 mark.

At the start of 2018, Nintendo announced a partnership with Illumination for a new Mario movie. Chris Meledandri is a producer on the project, as is Shigeru Miyamoto.

The movie is likely early on in production, so it makes sense that details surrounding it are mostly unknown. But Nintendo of America president Reggie Fils-Aime did comment on the film in an interview with IGN, stating that it’s intended to appeal to Mario fans as well as newcomers.

Game Informer has published its own interview with Nintendo of America president Reggie Fils-Aime at E3. The two sides chatted about amiibo, future announcement, what lies ahead for the “Classics” brand (like the NES/SNES Classic Edition), and more.

We’ve picked out some of the notable excerpts from the interview below. You can read the full discussion on Game Informer here.

Nintendo posted a short little video on its Twitter account today promoting Mario Tennis Aces. The company’s Reggie Fils-Aime, Shigeru Miyamoto, and Shinya Takahashi gave the sports game a spin. Check out the video below.


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If there’s one character fans have been rallying to be made a playable character in Smash Bros. Ultimate as of late, that’d be Waluigi. After the Switch title was revealed at E3 a couple of weeks ago, some fans were very vocal in expressing their disappointment that he won’t be on the roster. Rather than being playable, Waluigi is an Assist Trophy once again.

Vice caught up with Nintendo of America president Reggie Fils-Aime and asked him about the situation. Here’s an exchange between the two sides:


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