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General Nintendo

A West Coast port strike has been ongoing for a number of months. That has impacted Nintendo’s business in the United States, causing shipment issues for amiibo and New 3DS XL hardware. Fortunately, we’re hearing that the strike is effectively coming to a close now that negotiators reached a tentative contract. Hopefully Nintendo’s shipment issues will be ending soon!

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The Meta Knight amiibo should be in Best Buy locations across the United States today. However, if you head to your store and are unable to find the figure, you should be receiving a unique coupon that takes $5 off any Wii U/3DS game. This coupon will only be provided to consumers today!

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Nintendo posted a Japanese transcript of its latest financial results briefing Q&A today. There isn’t anything too earth-shattering, but some interesting tidbits were shared.

Here’s a brief summary:

– Some talk about amiibo in Japan selling differently to the US, since the toys-to-life category isn’t really a thing in Japan yet (Skylanders and Infinity are both niche)
– Some talk of them doing experiments with amiibo that aren’t plastic figures or cards in the future
– Iwata says there is a lot Nintendo has to change
– This includes making better use of smart devices and character IP to drive their core hardware/software business
– QOL department is separate from others
– QOL department is comprised of staff from the hardware division, both software divisions, and the systems department
– QOL, using smartphones, and character IP licensing will be the big focus at the next meeting
– Nintendo’s ability to produce New 3DS units last year was low
– Nintendo couldn’t guarantee high shipments for all regions during the holidays so made a decision to focus on Japan (and a low-population region AU)
– There’s a question on marketing and Iwata’s answer makes it clear he knows it’s no longer an age where you can just do a ton of TV ads and guarantee something will sell

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