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Television and video analytics firm Ace Metrix surveyed over 500 TV viewers to rate holiday themed ads that aired between September 1 and December 15. Ads were scored on various aspects such as persuasion, likeability, information, attention, change, relevance, desire and watchability.

Nintendo’s Wii U holiday “Dad Loses” commercial came out on top, having scored 23.2 percent above the norm for other ads in its category.

If you haven’t already seen it, you can watch the ad below:

Source

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