Nintendo says it’s increasing ad expenses to promote Switch and target those who don’t usually play games
Posted on 4 years ago by Brian(@NE_Brian) in News, Switch | 0 comments
Nintendo is increasing its advertising expenses for the upcoming fiscal year. President Shuntaro Furukawa was asked about the approach during a financial results conference call, to which he responded by saying the company is looking to target those who don’t usually play games. The move is especially necessary as Switch is now in the middle of its life cycle.
Furukawa also shared an interesting tidbit. Nintendo “will potentially reach a situation in which we need to spend more for advertising now than we did when the hardware was first launched,” he said.
Here’s the full exchange regarding Nintendo’s ad expenses:
Nintendo “seeing steady sales growth” for its Switch games in China
Posted on 4 years ago by Brian(@NE_Brian) in News, Switch | 0 comments
Nintendo was finally able to bring Switch to China at the end of 2019 with the help of Tencent. New Super Mario Bros. U Deluxe, Mario Kart 8 Deluxe, and Super Mario Odyssey have entered the country so far. According to Nintendo president Shuntaro Furukawa, these titles are “seeing steady growth”.
Although it’s taken some time for Switch to appear in China, Nintendo appears to be looking at things from a long-term perspective. “We will devote time to continuing to work with Tencent to demonstrate the unique appeal of Nintendo products to the consumers of China,” Furukawa said.
An investor and Furukawa shared the following exchange during Nintendo’s financial results conference call last week:
Nintendo on the rise of digital sales, looking to increase the appeal of Switch Online
Posted on 4 years ago by Brian(@NE_Brian) in General Nintendo, News, Switch | 0 comments
Nintendo’s digital sales continue to be on the rise. President Shuntaro Furukawa was asked about the increase last week during a financial results conference call, providing further insight. Furukawa said new Switch owners may have previously turned to digital versions of games, and more recently, the popularity of Animal Crossing: New Horizons was a big factor.
As for Nintendo Switch Online, “memberships are increasing steadily with the expanding hardware install base beyond 15 million accounts”. Pokemon Sword and Shield as well as Animal Crossing: New Horizons contributed to the expansion. Furukawa also spoke generally about the service, stating: “By adding elements that make games even more fun to play and by increasing the appeal of the service itself, we hope to continuously grow this into a service that makes Nintendo Switch even more enjoyable and convenient for consumers to play.”
Here’s the full exchange regarding digital sales and Nintendo Switch Online:
More: Nintendo Switch Online
Nintendo says communicating appeal of evergreen games especially important now, sharing helped Animal Crossing sales explode
Posted on 4 years ago by Brian(@NE_Brian) in News, Switch | 0 comments
Nintendo has stressed the appeal of promoting its evergreen games in light of the coronavirus, and the company simply can’t rely on new titles. President Shuntaro Furukawa, speaking during a financial results conference call, brought up Ring Fit Adventure and how there’s still lots of unfilled demand there due to limited supply.
Furukawa also touched on Animal Crossing: New Horizons. He noted how the game has been shared by others with the likes of family and friends, “and this further expanded through the spontaneous and widespread sharing of information on social media.” Ultimately, “many more consumers are purchasing the title than we had initially expected.” Nintendo will now be looking at “how to recommend a second or third title to them, and how we can leverage our already-released titles in doing so.”
Furukawa’s full words:
Nintendo thinks working remotely “will have a large impact” – big effect on development in Japan, “gradually gaining experience”
Posted on 4 years ago by Brian(@NE_Brian) in News, Switch | 0 comments
Nintendo has again addressed the coronavirus and how it will impact the company moving forward.
According to president Shuntaro Furukawa, “this will have a large impact.” Although its North American and European offices have been effected, Japan has been hit hard in particular due to a lack of remote development environment. On the bright side, Nintendo is “gradually gaining experience in assessing what can and cannot be done remotely, and in determining how much progress we can make on the work we are able to do from home.”
Below are Furukawa’s full words, which also address parts procurement for hardware:
Nintendo feels it’s “possible to aim for growth that is unlike the life cycle of any other hardware to date” with Switch
Posted on 4 years ago by Brian(@NE_Brian) in News, Switch | 0 comments
Speaking during a conference call for Nintendo’s financial results, president Shuntaro Furukawa said it’s “possible to aim for growth that is unlike the life cycle of any other hardware to date” with Switch. Hardware sales have remained high, the system is now entering the middle of its life cycle, and consumers have the option of choosing between the original Switch and Switch Lite.
Furukawa made these remarks when asked by an investor about the differences in Nintendo’s outlook before and after the impact of the coronavirus started. We have that full exchange below.
Nintendo talks impact of coronavirus on Switch hardware and software production
Posted on 4 years ago by Brian(@NE_Brian) in News, Switch | 0 comments
Like most companies, Nintendo has been impacted by the coronavirus. Not only has it been more difficult to produce and ship Switch hardware, but software production has also been affected.
Nintendo president Shuntaro Furukawa addressed the situation during a conference call held last week as part of the Big N’s financial results. Furukawa was asked about manufacturing, the company’s sales forecast, and the increase of digital sales.
Here’s the full Q&A portion:
Panzer Paladin gameplay trailer
Posted on 4 years ago by Brian(@NE_Brian) in Switch eShop, Videos | 0 comments
Tribute Games has shared a new gameplay trailer for Panzer Paladin, an upcoming action-platformer for Switch. We’ve attached the video below.
Panzer Paladin arrives on Switch this summer.
More: Panzer Paladin, Tribute Games
Nintendo shares Animal Crossing: New Horizons theme song performance
Posted on 4 years ago by Brian(@NE_Brian) in Switch, Videos | 0 comments
Nintendo had a number of its musicians come together to perform the Animal Crossing: New Horizons theme song – remotely, of course. We have the full video below.
Animal Crossing: New Horizons has been on Switch since March 20. According to Nintendo, the game sold over 13 million copies in six weeks.
Reverse Collapse: Code Name Bakery preview trailer
Posted on 4 years ago by Brian(@NE_Brian) in Switch eShop, Videos | 0 comments
Publisher X.D. Network and developer Sunborn Network have shared a new preview trailer for Reverse Collapse: Code Name Bakery, which introduces the game’s characters and factions. The latest batch of information has also been provided.
Here’s the full news update:
