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Yo-Kai Watch is starting to make its mark in the west. It was announced today that the hugely-successful franchise is coming to North America, Latin America, Europe, New Zealand, and Australia in toy form thanks to Hasbro. Hasbro will bring out the first round of Yo-Kai Watch toys in 2016.

Today’s announcement additionally states: “The Yo-Kai Watch cross-platform experience will also include additional broadcasting, video game and merchandising relationships to be announced later this year.” Perhaps we’ll finally hear about something with regard to localization of the Yo-Kai Watch games?

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Level-5 International America wished its fans a happy holiday on Twitter and Facebook today. The company also included an image of Little Battlers Experience and Youkai Watch.

Is Level-5 teasing localizations of its 3DS games? Only time will tell!


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Youkai Watch’s success doesn’t stop at gaming and television. The series is making a splash in theaters, too.

Youkai Watch’s new movie earned $13.6 million (?1.6 billion) at the Japanese box office over a two day period this past weekend. The next closest film was Big Hero 6, which pulled in $5.4 million (?642 million). Despite being shown on only 408 screens, Youkai Watch doubled up on Disney’s movie (shown at 540 locations).

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Youkai Watch 2: Shinuchi sold over 1.2 million copies in its first two days in Japan. Those strong sales also came with a very high sell-through rate. According to Media Create, Shinuchi sold through 84.77 percent of its initial shipment.

Strong sales of Youkai Watch 2: Shinuchi helped boost the Japanese market as a whole. Total software sales came in at 2.263 million units last week, up 210.80 percent from the previous week.

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Youkai Watch

The Youkai Watch anime is heading overseas, Level-5 president Akihiro Hino confirmed to Wedge Infinity. Some character names will be changed, but popular names like Whisper and Jibanyan will be kept in tact. The anime will air in the United States, Europe, and other regions.

Also while speaking with Wedge Infinity, Hino teased a new franchise coming next year that will be even bigger than Youkai Watch:

“It takes a lot of time to craft new installments of Yokai Watch, but on some weeks, we’re actually spending more time on our ‘new title.’ Around this time next year, I think we’ll have something out that’s different not just from Yokai Watch, but anything else we’ve ever done before. 2015 is going to be yet another big year of change for us. 2015 will be a year where we usher in a hit bigger than Yokai Watch.”

With Level-5’s unannounced franchise, Hino wants it to resemble the things he enjoyed as a kid, but more modernized. It will consist of games, anime, and manga.

Last but not least, Hino mentioned that Level-5 will not be moved to Tokyo since he wants to foster its current location of Fukuoka to be the ‘Hollywood’ of games.

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Level-5 will be holding a holiday sale on the eShop next week. Starting on December 25, Inazuma Eleven will be available for half off. Other eShop exclusives will be dropped to $2.99/£2.69/€2.99.


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Level-5 continues to announce positive sales news Youkai Watch 2. Between the first two versions that came out in July and the just-launched Shinuchi edition, sales have now surpassed five million units in Japan.

Naturally, Level-5 is far from done with Youkai Watch. The company said in its announcement today that various developments for the series are currently being prepared.

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The newest Youkai Watch game is off to a fast start in Japan. Famitsu is reporting that debut sales for Youkai Watch 2: Shinuchi came in at 1,211,918 units. Those sales, which account for a two-day period, do not include units downloaded from the eShop.

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