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Mario

After it was teased on Mario Day, Nintendo and LEGO unveiled a new partnership featuring the well-known platforming character. Mario and friends will be offered in LEGO form later this year with a new type of experience.

Speaking with The Brothers Brick, digital design lead Jonathan Bennink revealed that this project has been in the works for over four years. He also spoke about how to partnership with Nintendo came about, stating:

Nintendo and LEGO appear to be teaming up for a brand new collaboration featuring Mario. A brief video was just posted on Twitter showcasing the plumber in LEGO form, with the Big N saying that “something fun is being built”.

Here’s the video in question:

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My Nintendo has added in a new reward in celebration of Mario Day. For North American members, you can receive a 20% discount for use on select Mario-themed merchandise from Nintendo’s online store. It costs 450 Platinum Points.

Check out the coupon on My Nintendo here. Eligible items include clothes, controllers, and more.

After the negative reception of the Super Mario Bros. film in 1993, Nintendo put the breaks on pursuing movies. Yet now after so much time has passed, the Big N is giving things another shot. Illumination is on board to create a brand new Mario-based movie with Despicable Me producer Chris Meledandri. Nintendo is overseeing the process and Shigeru Miyamoto is heavily involved.

As part of a lengthy interview in Famitsu this week, Miyamoto spoke about meeting Meledandri for the first time and how that eventually led to the Mario film. One of the important parts of their conversation was when Meledandri brought up a past failure, which convinced Miyamoto that he could be trusted.

Here’s our full translation of the interview excerpt:

Over the past few years, Nintendo has been recognizing March 10 as Mario day. Retailers will be taking that information to heart with a new Switch sale planned for next week.

GameStop and Target (with other retailers likely to follow) are confirmed to be discounting Super Mario Maker 2, Super Mario Party, Yoshi’s Crafted World, and Mario & Sonic at the Olympic Games. All of these games will be down to $40. That’s the main highlight, though there will be other smaller offices like Target throwing in a Joy-Con wheel with the purchase of Mario Kart 8 Deluxe.

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Yesterday, Levi’s teased a collaboration with Super Mario on Twitter. Details have since emerged as to what exactly the partnership entails.

Here’s the full product lineup: 

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This information comes from Nintendo president Shuntaro Furukawa…

Nikkei has an interesting article up all about Nintendo designer Shigeru Miyamoto. It touches on some interesting topics, including Mario and the challenge of taking on Disney.

As far as Mario is concerned, Nikkei relays that Miyamoto’s “creative direction has been changing.” Whereas in the past he attempted to “maintain a certain consistency,” he’s now trying “to avoid casting Mario too rigidly, giving him freedom to explore different character scenarios.” Miyamoto noted that he’s “become more interested in creating greater opportunities for a larger audience to enjoy” the franchise.

Over the past couple of years, we’ve seen Hallmark creating Nintendo-related ornaments. The company is back at it again for 2019.

Four new Mario ornaments are in the pipeline. Princess Peach and Bowser are due out on July 13, followed by Mario and Piranha Plant on October 5. Each one will set you back $17.99.

Here’s a look at the different ornaments:

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Earlier today, Nintendo NY celebrated Mario Day with a special event. We have a few photos straight from the Big N below, along with their descriptions.

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