Kimishima on forecast target of shipping 10 million Switch units, households may purchase more than one system
Posted on 8 years ago by Brian(@NE_Brian) in News | 10 Comments
This information comes from Nintendo president Tatsumi Kimishima, as stated during the company’s financial results briefing Q&A…
We set this fiscal year’s 10 million shipment forecast for Nintendo Switch based on the fact that we were able to ship 2.74 million units during the last fiscal year, which was well above our initial forecast of 2 million units, combined with the response our sales offices around the world have reported from retailers and consumers about the software we will be releasing during this period.
Mario Kart 8 Deluxe was released today and although we did not cover it when creating our sales plans, it has gotten especially positive reviews. Feedback from consumers at our ARMS and Splatoon 2 preview events has been positive, as well. We have also gotten good feedback about 1-2-Switch, which has already been released, and offers consumers a new gaming experience that takes advantage of the unique strengths of Nintendo Switch. All this together gives me the sense that Nintendo Switch is going to outperform our initial expectations.
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Kimishima on Switch’s profitability
Posted on 8 years ago by Brian(@NE_Brian) in News | 6 Comments
This information comes from Nintendo president Tatsumi Kimishima, as stated during the company’s financial results briefing Q&A…
We priced the Nintendo Switch hardware to have no negative impact on overall earnings. As for the profitability of the hardware, our production quantities will need to reach a certain level before we see any cost reductions. Volume efficiencies will start to emerge once we produce the 10 million units we expect to ship this fiscal year, but we will not get the benefit of this right away. Looking ahead, we do expect that the number and variety of the Nintendo Switch accessories will help grow our business. With regards to promotional activities, it can be difficult for consumers to really get to realize how compelling the new play style Nintendo Switch offers is through traditional marketing. That is why we have launched new initiatives, including traveling to a variety of different locations to let consumers experience the unique fun of playing Nintendo Switch for themselves, while continuing to advertise proactively in this fiscal year. Our paid online service for Nintendo Switch is scheduled to start in the latter half of this fiscal year.
Again, we will not necessarily see results from these different strategies immediately at the outset of this fiscal year, but I believe we will see profitability continue to increase alongside the growth of our business as we move forward according to our sales strategy, especially if we do well during the year-end shopping season.
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Kimishima on Zelda’s reception, more popular in Europe and Japan than expected
Posted on 8 years ago by Brian(@NE_Brian) in News, Switch, Wii U | 11 Comments
This information comes from Nintendo president Tatsumi Kimishima, as stated during the company’s financial results briefing Q&A…
“We are deeply thankful for the wonderful response to The Legend of Zelda: Breath of the Wild and the fact that we were able to ship more units than we did of the Nintendo Switch hardware. Since The Legend of Zelda series is very popular in Europe and in particular in the U.S., and the hardware launch was in March, we thought that we might end up with different results from a holiday season launch (when a wider range of consumers are likely to make purchases), and so we expected that there may be a high ratio of consumers who purchased this game along with the hardware.
The result was exactly as expected in the U.S., but the game is much larger in scale than previous games, and it reached greater popularity than we had expected in Europe and Japan as people tried it themselves or watched others play. Reviews of this game prior to release were also very helpful in communicating its appeal. Ultimately, we were able to achieve these results because of the response not only from fans of The Legend of Zelda series, but also from consumers who had played a Zelda game in the past and wanted to play one again, as well as consumers who had never played a Zelda game before but who heard the buzz and wanted to play.
We would certainly like to be able to predict the worldwide popularity of The Legend of Zelda: Breath of the Wild, as you suggest, but we are still not able to forecast to that degree of accuracy. The end result was that the number of units of this game shipped was higher than the number of units of hardware shipped.”
Kimishima on Switch shipments
Posted on 8 years ago by Brian(@NE_Brian) in News | 6 Comments
This information comes from Nintendo president Tatsumi Kimishima, as stated during the company’s financial results briefing Q&A…
“Our initial plan for the Nintendo Switch hardware shipments for the last fiscal year was 2 million units, but we saw the high anticipation from consumers prior to launch and began additional production, allowing us to ultimately ship 2.74 million units. We are planning to ship 10 million units this fiscal year, and this figure takes into account the fantastic response we have received from consumers. Planning to ship 10 million units means that we actually plan to produce more than that including units in our warehouse and in-transit product. We are not currently producing this full amount all at once. We expect that the number of consumers who want to buy the hardware will increase as we release titles such as ARMS, Splatoon 2 and Super Mario Odyssey, so our current production model takes that into account.”
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UK software sales (Week ending 04/29/2017) – Switch/Wii U/3DS charts
Posted on 8 years ago by Matt(@OnePunchMaz) in 3DS, News, Switch, Wii U | 0 comments
This week’s Switch/ Wii U/3DS-specific UK software sales are as follows:
Switch
1. Mario Kart 8 Deluxe – Nintendo
2. The Legend of Zelda: Breath of the Wild – Nintendo
3. Puyo Puyo Tetris – SEGA
4. 1-2-Switch – Nintendo
5. Super Bomberman R – Konami
6. Lego City Undercover – Warner Bros. Interactive
7. Just Dance 2017 – Ubisoft
8. Skylanders Imaginators – Activision Blizzard
Wii U
1. The Legend of Zelda: Breath of the Wild – Nintendo
2. Minecraft: Wii U Edition – Nintendo
3. Super Mario 3D World – Nintendo
4. Mario Kart 8 – Nintendo
5. Mario Party 10 – Nintendo
6. Just Dance 2017 – Ubisoft
7. New Super Mario Bros. U + Super Luigi U – Nintendo
8. Donkey Kong Country: Tropical Freeze – Nintendo
9. Star Fox Zero – Nintendo
10. Pokken Tournament – Nintendo
3DS
1. Pokemon Sun – Nintendo
2. Mario Kart 7 – Nintendo
3. Pokemon Moon – Nintendo
4. New Super Mario Bros. 2 – Nintendo
5. Tomodachi Life – Nintendo
6. Super Mario Maker – Nintendo
7. Yo-Kai Watch 2: Bony Spirits – Nintendo
8. The Legend of Zelda: Ocarina of Time 3D – Nintendo
9. Mario Sports Superstars – Nintendo
10. Yo-Kai Watch 2: Fleshy Souls – Nintendo
Source: Chart-Track
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UK software sales (Week ending 04/29/2017)
Posted on 8 years ago by Matt(@OnePunchMaz) in 3DS, News, Switch, Wii U | 9 Comments
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ARMS: Each fighter has their own set of supporters
Posted on 8 years ago by Matt(@OnePunchMaz) in News, Screenshots, Switch | 13 Comments
The latest ARMS Twitter update highlights a neat little detail in the game: each fighter has their own set of supporters who appear in the crowds and dress up like them. In the image above, you can see fans dressed up as Min Min, Ribbon Girl and Ninjara.
One of the items supporters use to cheer on their favorite fighter are these inflatable sticks, which they’ll clap together:
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Nintendo eShop undergoing maintenance next week
Posted on 8 years ago by Matt(@OnePunchMaz) in 3DS eShop, News, Switch eShop, Wii U eShop | 0 comments
The Nintendo eShop on Switch, 3DS and Wii U will undergo maintenance next week for a period of two hours, during which it will be unavailable. The exact times are below:
- 3 PM PT (May 8) – 5 PM PT (May 8)
- 6 PM ET (May 8) – 8 PM ET (May 8)
- 11 PM in the UK (May 8) – 1 AM in the UK (May 9)
- 12 AM in Europe (May 9) – 2 AM in Europe (May 9)
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US TV advertising: Nintendo was the biggest spender in the games industry in March
Posted on 8 years ago by Matt(@OnePunchMaz) in General Nintendo, News | 17 Comments
The Switch is a massive sales success so far, which can be partially attributed to Nintendo’s continuous and prolific advertising of the system. A particular focus for the company seems to have to been ads on US television. In fact, according to research conducted by VentureBeat, no one in the games industry spent more on US TV ads in March 2017 than Nintendo.
Over 30% of the industry spend on TV ads in March (about $18.3 million) came from Nintendo. They aired 16 spots over 4,100 times and generated 583.5 million TV ad impressions. The biggest ad of the month was the Switch TV spot called “Believer”, which featured music by Imagine Dragons. Nintendo put a particular focus on ads that aired on Nick, Adult Swim, and Comedy Central, as well as during the NCAA basketball tournament, episodes of South Park and Nickelodeon’s 2017 Kids’ Choice Awards.
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Pokemon Duel: Water Gym Cup now live
Posted on 8 years ago by Matt(@OnePunchMaz) in Mobile, News | 0 comments
The Water Gym Cup in Pokemon Duel is now available, provided you’ve downloaded the latest update. The big draw is [EX] Kyogre, which can be obtained from gym boosters or after victories.
For the duration of the event, all Water-type Movement 1 & 2 figures get an additional 1 movement and all Grass-type figures get a boost of 20 to each of their attacks.
